How Ray Kroc Made Mcdonald's So Succesful

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This is how Ray Kroc transformed McDonald's from a single, successful restaurant in San Bernardino, California, into the world's largest fast-food franchise. First, he adapted the Franchising model through standardization: Kroc understood the potential of McDonald's efficient, assembly-line approach to food preparation, and unlike other chains, he made strict rules for all franchisees, which covered everything from food preparation and presentation to restaurant layout and design so customers would have the same experience regardless of the store. Second, he mastered the Supply Chain by creating a unique system that allowed McDonald's to maintain quality while keeping costs low. Third, he created an innovative Real Estate Strategy where McDonald's corporate would lease land and buildings to franchisees. This not only provided a steady income stream for the corporation but also gave it control over the franchisees. 4th, he invested in amazing marketing via the introduction of the Golden Arches logo, and the creation of the Ronald McDonald, all to make McDonald's a household name.