How to Run Early Customer Interviews

As soon as you have a new product idea that you think is worth pursuing you need to work out whether the problem you plan to solve is worth solving. Early Customer Interviews are one of the best and fastest first steps to figuring out whether your new idea will succeed.

Let’s take a look together with Scott Middleton what an Early Customer Interview is, the benefits of doing Early Customer Interviews, what do you need to uncover in a Customer Interview, and finally, Scott will show you how it works in practice.

0:35 What an Early Customer Interview is?
0:58 What do you need to uncover in a Customer Interview?
1:35 How to run Early Customer Interviews
6:17 Tips on Early Customer Interviews

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