Nike 'Just Feel It' Spec Ad – Tennis

spec ad @nike "just feel it"

Can AI, with its predictability, capture the unscripted drama, the heart-pounding thrill, and the human spirit that defines the essence of sports? Emotions, the cheers and tears, the indomitable will to triumph, remain at the core, making every moment a story worth telling and a memory etched in the heart. In the quest for perfection, it's the raw, unpredictable, and emotional aspects of real sports that continue to captivate us.

production_ @dotonestudio
directing dop_ @DominikCee
1st assist_ Rene Schmidt
mua_ Sarah Smrzek
edit & grading_ Dominik Cee

female model_ Julia Schwarz

[quincycostello]

spectacular cinematography, ghastly forehand.

[markwood]

Wonderful editing and filming, but please next time find someone who can actually play tennis. All the drama of the build up is lost the minute the person comes out swinging and hitting bricks.

[morweaglop]

That was the most dog, downright deplorable hindrance form I’ve ever seen

[Aptemka-else]

Что это??? Превью хорошее, съёмка so-so, удары смешные... понятно, что девушка учится, но разве нельзя было найти кого-нибудь с более хорошей подготовкой?