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How to Decide Between Online Courses or Coaching
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Wondering how to decide between online course or coaching? To get started in knowledge commerce, you’ll need to decide which knowledge product to sell. Should you sell an online course? Or, should you sell a coaching program?
Timestamps:
0:00 Introduction
0:14 5 indicators that an online course may be a good fit
1:06 5 signs you're well suited for a coaching program
Deciding between selling an online course or coaching? Here are five indicators that may encourage you to choose an online course as your knowledge product.
- Online courses can be a passive income stream. It does take a bit of work to create, market and sell your online course. But once it's done, you can literally sell courses when you're sleeping.
-You have solid written, audio, and video content creation skills. Students often see more value from a well produced online course, so it’s important that you can produce high quality content.
-The topic fits better with an on-demand course. This could be something like a hobby or skill that someone can learn independently.
-If the topic can create multiple courses. With unique course topics, you may be able to offer more knowledge products for sale. This can help you bring in more revenue.
-Or, if you have an existing audience that could convert into paying customers. You don’t need a huge audience, but you need some kind of customer base. Having an existing audience can help you get better and faster return on your investment to produce the course.
Now, here are five signs you may be well suited to offer a coaching program.
-You want to provide a curated experience for clients. With coaching, you’ll be forming closer relationships with your students and can tailor their experience.
-Your content will come with a higher price. People may be more likely to see the value in a higher priced coaching program because they know they are getting your time and attention, not just the content.
-If you have a smaller network or audience. Many coaches need fewer sales of a coaching program to see the same revenue from selling courses, which is helpful if you don’t have a huge audience.
-If the topic requires you to give individual attention. If your value to the student involves your expertise being applied to their specific situation, coaching is a natural fit.
-If the topic requires in-depth knowledge of the client or student. You often have the opportunity to learn more about your students with the coaching relationship than with an on-demand course.
____________________________________________________________________
Kajabi is the best online course and coaching platform. It has all the tools you need to run your coaching business in one place, no workarounds and plug-ins required. You can focus on helping your clients get results. Plus, everything you need to create, market, and sell online courses from the same dashboard, with customizable blueprints to help you go from zero to launch in record time.
Follow us on our other platforms! 🎉
Thanks for watching! Give us a thumbs up if you enjoyed this video 👍🏻
Timestamps:
0:00 Introduction
0:14 5 indicators that an online course may be a good fit
1:06 5 signs you're well suited for a coaching program
Deciding between selling an online course or coaching? Here are five indicators that may encourage you to choose an online course as your knowledge product.
- Online courses can be a passive income stream. It does take a bit of work to create, market and sell your online course. But once it's done, you can literally sell courses when you're sleeping.
-You have solid written, audio, and video content creation skills. Students often see more value from a well produced online course, so it’s important that you can produce high quality content.
-The topic fits better with an on-demand course. This could be something like a hobby or skill that someone can learn independently.
-If the topic can create multiple courses. With unique course topics, you may be able to offer more knowledge products for sale. This can help you bring in more revenue.
-Or, if you have an existing audience that could convert into paying customers. You don’t need a huge audience, but you need some kind of customer base. Having an existing audience can help you get better and faster return on your investment to produce the course.
Now, here are five signs you may be well suited to offer a coaching program.
-You want to provide a curated experience for clients. With coaching, you’ll be forming closer relationships with your students and can tailor their experience.
-Your content will come with a higher price. People may be more likely to see the value in a higher priced coaching program because they know they are getting your time and attention, not just the content.
-If you have a smaller network or audience. Many coaches need fewer sales of a coaching program to see the same revenue from selling courses, which is helpful if you don’t have a huge audience.
-If the topic requires you to give individual attention. If your value to the student involves your expertise being applied to their specific situation, coaching is a natural fit.
-If the topic requires in-depth knowledge of the client or student. You often have the opportunity to learn more about your students with the coaching relationship than with an on-demand course.
____________________________________________________________________
Kajabi is the best online course and coaching platform. It has all the tools you need to run your coaching business in one place, no workarounds and plug-ins required. You can focus on helping your clients get results. Plus, everything you need to create, market, and sell online courses from the same dashboard, with customizable blueprints to help you go from zero to launch in record time.
Follow us on our other platforms! 🎉
Thanks for watching! Give us a thumbs up if you enjoyed this video 👍🏻
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