How To Build A Google Analytics Dashboard for your boss in 5 minutes

Building a data culture in your organization can be hard. But building a Google Analytics Dashboard like a boss (for your boss) is a great way to get your whole team involved in understanding and using data.

You will learn how to:
- Choose your internal audience
- Determine what the best key performance indicators are for your organization
- Build dashboards in Google Analytics
- Build the feedback loop so people continue to open your dashboards

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Does your team flee at the site of a histogram? Do they nod politely but glassy-eyed when you tell them about their AdWords spending? Do they silently tuck away your monthly data report in their file cabinets never again to see the light of day?

The first step toward building a data culture is to make data accessible to everyone in your organization. And since Right-Sized Data is trumping Big Data these days, analytics dashboards are a great way to whittle your huge mountain of data down to a manageable — and actionable — molehill. It is one of the easiest ways you can make data digestible and more fun for every member of your team (yes, I just said fun). I promise: If you build it, they will come.

A dashboard is any way of displaying a data in a meaningful way. It’s not a specific set of data, but rather a framework that you can easily pull data into and make it easier to understand. We’re going to walk through creating dashboards in Google Analytics – but hopefully there are takeaways that can apply to other online tools you may use.

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Whole Whale is a digital agency that leverages data and technology to increase the impact of nonprofits. In the same way the Inuits used every part of whale, Whole Whale leverages existing resources to see, "What else can this do for us?"

By using data analysis, digital strategy, web development, and training, WW builds a 'Data Culture' within every nonprofit organization they work with.

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[ThinkSutra]

Thanks, Julie, I liked the video, However just a suggestion, you could just slow down on your narration a bit so that the viewer that does not miss out on any key points.