24 Assets to Scale Your Business Fast (Step by Step)

24 Business Assets that will transform your business.

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To build a valuable, scalable business, you need to develop strong assets that increase the value of your business.

These are the 24 assets you need:

05:59 - IP Assets

1. Content: Assets that include books, videos, podcasts, and other media that have been produced and are publicly accessible.
2. Methodology: Unique approaches developed within the business, such as specific methods or processes, that are distinct to the company.
3. Registered Intellectual Property: Legally protected assets such as trademarks and patents that have been formally registered.

07:16 - Brand Assets

4. Philosophy: The core beliefs and principles that define the brand's approach and ethos.
5. Identity: Visual and thematic elements that make the brand recognizable, such as logos or colour schemes.
6. Ambassadors: Individuals who represent and promote the brand, enhancing its visibility and credibility.

09:25 - Market Assets

7. Position: The status of the brand achieved through assets like awards or accreditations that establish its standing in the market.
8. Channels: The avenues through which the business reaches its market, such as social media platforms or physical stores.
9. Data: Information collected about the market, which can guide business strategies and customer engagement.

13:33 - Product Assets

10. Gifts: Free products designed to capture attention and introduce potential customers to the brand.
11. Product for Prospects: Entry-level offerings that make it easy for potential customers to start engaging with the business.
12. Core Product: The primary product or service that the business is known for.
13. Products for Clients: Additional offerings for existing customers to enhance their experience or provide continued value.

15:27 - System Assets

14. Marketing and Sales Systems: Tools and processes used to generate demand and manage sales activities.
15. Management and Administration Systems: The infrastructure that supports business operations including administrative tasks.
16. Operations Systems: Systems that are essential for the production of goods or provision of services.

18:00 - Culture Assets

17. Key People of Influence: Individuals within the organization who have a significant impact on its direction and success.
18. Sales or Marketing: Assets specifically designed to support sales or marketing functions.
19. Management and Administration: Elements that contribute to effective management and administrative processes.
20. Technicians: Specialist roles within the organization focused on technical aspects of the business.

21:30 - Funding Assets

21. Business Plan: A detailed document outlining the business's strategy, goals, and methods for achieving them.
22. Valuation: Regular assessments of the company's worth, which can be used to attract investors or guide financial strategy.
23. Structure: The organisation of the business, including governance and operational frameworks.
24. Risk Mitigation: Processes and strategies implemented to minimise financial and operational risks.

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[MiltonYogi]

Milton from Brazil here.
Daniel, apart from the knowledge and experience you share, I want to thank you for your generosity. It’s not only about business - it’s very clear you do everything with the best interest towards people you may never know in person, but you really want to make a difference in our lives. Your generosity is striking. Looking forward to meeting you!

[leadgenjay]

This breakdown of business assets is incredibly insightful for entrepreneurs. One advanced tactic is leveraging your IP assets by creating a licensing model, which can provide a continuous revenue stream without the need for constant hands-on management. It's a game-changer for scalability and freeing up time to focus on strategic growth.

[meshachspooner]

This is outstanding, Daniel. Your entrepreneurial/business training is literally the best I’ve come across. It’s so clear. You literally give us every step that we need to take in order to achieve entrepreneurial/business success. Thank you for your generosity and everything you’re doing. 🙏🏽

[Greg_Chase]

Quite informative! A real blessing because it directs attention to where earning power gets created in the business. As a property owner, the "three percent" analogy is accurate; property is like fishing. You must be patient.

One suggestion: the 'like/subscribe' is optionally without sound effects, can be set to visual only. When both the visual and the audible prompts appear at points in the video it competes with and interrupts the author's content for both the visual and audible parts, and both the 'subscribe' audible/visual and the author's audible/visual lose out. The visual-only 'subscribe' prompt is more effective because it's not a full interruption that competes with and interrupts the author's audible content.

Thank you for a novel perspective on assets!

[iamLeilaSafary]

Thanks so much for the information! That sounds like there is lots of to learn in this area for me :)!!

[GoldwithGore]

One of my favourite comments, if it was easy, everyone would do it. Great advice Daniel.

[nicomoloi]

Image if I can master those 7 categories with associated 24 assets. My business mission will be: I help local businesses develop and deploy 24 digital business assets. I can charge once off $35000 system set up fee per client - deploy system in 30 to 60 days, it will be up to the business owner to sustain and maintain this powerful system.
* I will definitely be better than 99% of the online business coaches I see everywhere - because no one teaches this stuff because is not easy but highly rewarding if I decide to focus and master these 24 business principles.
* Pure science - no mindset b.s

@Daniel I respect you more and more everytime I listen your post on repeat lol 😂

[KCNwokoye]

Thank you for breaking down your amazing book. I've benefited greatly from your knowledge and have read all your books. Keep up the great work and congratulations. I'm glad your brand and channel is growing online as well.

[YahavRabi]

thank you for the priceless content daniel would be love if you can create videos about services business

[manuelruanosika]

this is a truly great resource. Building assets that work for you when you are not there. There are 2 sets of funding assets, one at the beginning, one at the end. I see the first set (first few minutes) more diverse and useful. How would you separate them?

[jzk]

Hello mate, just wanted to say g'day n let you know I've published my book on Amazon and audiobook on iTunes & audible. I'm working on finishing up the website and then I'll work on my profiles ... And then promote the free version of the book (pdf) so I can become a KPI. Thanks for sharing your wisdom and hopefully I'll join you in the milli club before the year is over. 😎👑

[fayyadhaque]

As a small buisness owner Daniel, im struggling to understand what AI would be best to plug into my system and i have not got the time to trial and test new systems. Could we have a video about how to do this thank you

[alpineai]

36:05 "we get brilliant results from average people using brilliant systems" - the latter is alot easier to control!

[vickvaswan]

Where do I see the Dent brand book? Curious to see what that looks like! Anyone can share or point me to the right direction?

[purawalker]

Man I need you as a technical partner brother, my apps in development atm. Peace from NZ.

[HRMG]

The video lays out a framework for building a valuable and scalable business called the "24 Assets Model". The key idea is that a business's value and scalability is determined by the assets it owns.

The video starts by explaining the core concept of the model: income follows assets. This means that to increase your income, you need to increase your assets. For example, if you want to earn rental income, you need to own a property.

The video then goes on to discuss the different types of assets that a business can own. These include:

* Intellectual property: This includes patents, trademarks, copyrights, and trade secrets.
* Brand: This includes your brand name, logo, and reputation.
* Market: This includes your target market, your market share, and your distribution channels.
* Products and services: This includes your product offerings and your service offerings.
* Systems: This includes your marketing and sales systems, your management and admin systems, and your operational systems.
* Culture: This includes your company culture, your values, and your mission.
* Funding: This includes your funding sources, your debt-to-equity ratio, and your valuation.

The video then explains how to use the 24 Assets Model to scale your business. This involves:

* Identifying which assets you need to develop.
* Developing those assets.
* Adding people to your team.
* Generating scalable revenues.

The video concludes by emphasizing that building a valuable and scalable business is not easy. It requires hard work, dedication, and a long-term perspective. However, the rewards can be great.

Here are some of the key takeaways from the video:

* The value and scalability of a business is determined by the assets it owns.
* To increase your income, you need to increase your assets.
* There are 24 different types of assets that a business can own.
* You can use the 24 Assets Model to scale your business.
* Building a valuable and scalable business is not easy, but the rewards can be great.

[offdabeatenpath]

Hi Daniel! Thank you for all the amazing hours and hours I've spent learning from you. 🏛When a business is still in the signal collecting stage, do you recommend that ALL assets be fully developed? I would guess not, but perhaps I am wrong. My guess is that you'd want to fully build out IP, brand, and market. You'd want to iterate and experiment with product assets. And you'd want a rough concept of systems, culture, and funding -- along with the readiness and flexibility to adapt as you grow. Is my estimation correct? Appreciate your insights!!! - Dominique🧑‍🎓