Vision Pro: What Creatives Need to Know

How the Apple Vision Pro can be put to use by creatives right now and in the future

00:00 Intro
07:20 Photos app
09:15 Art Universe app
09:48 Passthrough ("transparency mode for your eyes")
10:50 Spatial Audio & Spatial Persona
FaceTime calls
14:59 Watching movies - Vision Pro vs movie theaters
17:12 TV & sports
18:44 Intimacy of experiences
20:20 Future of computing? Or an extension?
23:30 Using it as a "computer" (vs using a computer!)
26:55 Who the Vision Pro is for
32:44 Creating spacial and
immersive content
43:00 Building a 3D environment
51:42 Traditional content in new mediums

[glassapple]

I’m not a developer but I am in love with mine. I scratch my head a bit at so many people questioning its use case for the average person. I use it for most everything I use all my other devices for, only it enhances the experience, and ties most of it together well. Does it still have a long way to go? Sure absolutely, but its already pretty incredible. Is it only being utilized to a small fraction of its potential? Absolutely, but what I’m experiencing from it already is so amazing that I can already embrace it for what it is, for all it does, while waiting for it to fill out. It has such a huge potential, but were its at is still a high bar in spite of its large room to grow.

[caffeinatedcameras]

The AVP is the ultimate memory making machine. It absolutely transforms the videos and photos you've shot and delivers them in a way unlike anything else. And that's just the normal photos/videos you've already taken, the spatial videos and photos you can take with it is on a whole different level. It's incredible.

[adavidstroud]

Thanks for sharing your thoughts, both! A lot in here, so some timestamps I thought would be useful...
00:36 Vibecsape / Gregory's background
07:20 Photos app
09:15 Art Universe app
09:48 Passthrough ("transparency mode for your eyes")
10:50 Spatial Audio & Spatial Persona FaceTime calls
14:59 Watching movies - Vision Pro vs movie theaters
17:12 TV & sports
18:44 Intimacy of experiences
20:20 Future of computing? Or an extension?
23:30 Using it as a "computer" (vs using a computer!)
26:55 AR, how Apple introduces new technologies, who the Vision Pro is for (developers, creators)
32:44 Creating and sharing "spatial" vs "immersive" content - who? how? where?
37:40 Immersive content production – a big step up in cost, data, etc.
43:00 Using photogrammetry & procedural 3D to build "a high tech diorama" environment.
46:13 Interacting in environments.
49:26 What could be possible for productions in future.
51:42 Traditional content in new mediums?

Also - @Tyler Stalman - remember during WWDC it was mentioned that Vimeo are coming out with a new app as part of the workflow announced alongside Blackmagic's hardware & software? Hopefully there'll be a "spatial vimeo" distribution app/platform.

[regalwalnut]

I remember in 2013 people were bashing Apple really hard. I had just bought an iPhone 4 and got a sense of what was coming. So I bought a lot of Apple stock. (It is worth a quite a bit of $$ now.) I could not make sense of those who were saying Apple was about to die. Same feeling with Vision Pro. Lots of haters who can't imagine the possibilities. Thanks for this, Tyler!!

[betterworldphotography]

As a real estate photographer/videographer I love thinking of all the possibilities this could bring. From creating photorealistic models of a house/room that a potential buyer could walk through (might be dangerous), to using that model in post to make endless video content with things like the virtual cameras you mentioned. Well done Tyler, you are so good at conveying ideas that are hard to put into words!

[matthewTobrien]

This is all incredibly inspiring and my mind immediately races as I think about how I can translate my photography channel to a hybrid approach to content - spatial photos and video in an immersive environment that matches the location where I’m taking photos.

It even makes me think that the kind of photography I do - which is not quite street photography and not quite cityscape - but the way I combine it all it really is “vibescape”.

I can’t wait to see what role FCP will play in creating spatial and immersive content. Very exciting.

So glad you did a show on this, Tyler🤘

[Ogni]

I could see the format of a theater play working great in VR. It wouldn't even need to be as fancy of a conept as "Here" to be great in VR. Years ago this was kind of used in "Invisible Hours" on PSVR/PCVR where you were just an observer in a mansion while the story took place around you. You could just adapt plays in VR happening around or in front of you. Any stage production really. Kind of like going back in media evolution this time 😉
Can't wait for Friday when Vision Pro releases here. Looking forward to trying some of the stuff you were talking about.

[robertlambert]

48.36 you talk about taking a photo within the virtual environment and sharing we did that in second life

[italogiardina]

The idea of "memories" associated with watching movies can be viewed from two perspectives:
Behavioral and Psychosocial: This view emphasizes the external factors that shape our memories. A grand cinematic experience, with its shared social context and emotional impact, might be more likely to create a lasting memory due to these external influences.
Cognitivist: This perspective focuses on the internal, conscious experience of watching a movie. The immersive nature of a large cinema screen and surround sound could potentially offer a more vivid and memorable experience than the Vision Pro, even if the Vision Pro's display is technically impressive.
The comparison between the Vision Pro and the cinema experience then becomes a question of which factors are more important for creating a lasting memory: the external, social context of the cinema, or the purely internal, sensory experience that could potentially be more powerful with the larger format of a cinema screen.
Also how our understanding of others' minds (theory of mind) might relate to how we form memories. Do shared experiences lead to more powerful memories because we understand others are experiencing them too?
Is memory more about external behaviors and social context, or the individual's internal cognitive experience?
This implies that the larger visual and auditory experience of the cinema might be cognitively more impactful than the Vision Pro if the criteria is emersion in cultural features that imply self evaluative coordination within a in-group dynamic.

[robertlambert]

At 17.11 you talk about sharing a movie experience together, I did that in second life back in 2010 a virtual world I live in Australia my lady friend lives in Las Vegas we where watching a movie on a virtual big screen tv our avatars sitting together on a couch
We sync our movie at our computers so both are watching the movie at the same time, amazing experience back then I tried to explain to people but I could see it went right over there heads.

[jorddka]

Tyler, thanks for this!! Very curious about your experience now you have the Apple Vision Pro for a few months, I am a photographer and Apple Vision Pro owner too and would love to learn more about it and how you use it

[sarim]

omg theres a movie coming out for Here?? I read the graphic novel for a class I had last year in college. Thats crazy

[Alicexu]

I like the vision pro very much and thanks for your videos!

[robertlambert]

I’ve bought the glasses cost $7600 Australian dollars I’ve been waiting for this since I joined second life in 2006
I’m going to develop stuff of my own, I’m 66 I’m retiring soon Im familiar with blender, have iPad Pro for years and shapr3d so yes I’m into it

[nitromusik]

23:50 is that still the case with VisionOS 2?

[StevePaulSounds]

You wouldn’t be the first immersive content creator doing travel content lol bit late to the party

[dccoletrain]

I’m not sure it will ever take off. I had a nice 3D HD projector and films shot in 3D looked amazing. Very few films and people rejected it for home. I like my Quest 3 for social and movies when higher resolution is supported. I hope more streaming services will support the technology

[jennifergala]

Vision pro is a pass. In canada the basic model is 4900$ plus tax so about 5700. The Vision pro will take off once is 1500$. Until then is a developer kit.

[TomasRamoska]

What is Vision Pro? The hype is over everyone made videos got views returned it back to Apple and moved forward 😂

[StevePaulSounds]

It’s not a new medium. VR has been around for years