Should My Business Use TikTok?

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Here’s the truth about using TikTok for business. If you’re asking yourself “should my business use TikTok?”, watch this BEFORE you use TikTok for business.

In full disclosure, I do not hate TikTok and find it quite entertaining; however, as TikTok has surged in popularity among the general public, many marketers have rushed to get on the platform, hoping to grab a slice of this growing market. Yet TikTok appeals to a very young audience — often teenagers — so unless that’s who your brand is trying to market to, it doesn’t make much sense to focus on this platform for sales and marketing purposes.

When a new platform like TikTok comes around, plenty of people get drawn to the new medium, and marketers follow suit, without always thinking about whether that's in the best interest of their brands. Are you considering using TikTok for business? Watch this BEFORE you market your business on TikTok. And, if you're going to go "all in" with TikTok for business, here's how to use TikTok for business: be fun, be sociable, be real.

This is the most real video you’re going to see about TikTok for business which uncovers how to use TikTok for business, how to use TikTok for marketing, and who your TikTok marketing strategy should appeal to. Marketing on TikTok can be tricky so here are social media tips to help you master social media in 2020 including TikTok for business in 2020. After you watch, leave a comment is TikTok good for business including yours specifically.

In my case, I’m trying to reach more people in the business world, including other marketers, so I have better success on platforms like LinkedIn and YouTube instead of the audience on TikTok. Plus, there’s a good chance that TikTok’s buzz fizzles out, as did Vine’s. That’s not to say that TikTok can’t have staying power, but I think it makes more sense to put your resources toward making an impact on the platforms that have proven they can remain relevant as the marketing world changes and where a larger portion of your audience is engaged.

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Carlos Gil is the author of "The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI," an international keynote speaker, and award-winning digital storyteller with over a decade of experience leading social media strategy for global brands including LinkedIn, Winn-Dixie, Save-A-Lot and BMC Software. A first-generation Cuban-American, Gil's work has been featured by CNNMoney, Harvard Business Review, Social Media Examiner, Inc., and Entrepreneur Magazine in addition to dozens of trade publications. Presently, Gil is the CEO and founder of Gil Media Co., a full-service digital marketing firm with offices in Los Angeles and Miami, which works with Fortune 500 clients. Also, he is an active contributor to Entrepreneur Magazine. As a dynamic and charismatic speaker, Carlos' speaking pedigree includes bilingual keynote speeches for clients across the United States, Europe, and South America in addition to presenting at prominent marketing industry events such as Social Media Marketing World and SXSW.

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