The Power Of The Coupon - Amazon Promotional Strategy 101

In today's video we're talking about how to examine your promotional strategy and also the mindset that goes along with it! It's not always about the upfront sale, sometimes it's about the 2nd, 3rd and 4th so we need to consider this in our promotional strategy.

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Are you looking to set up a promotional strategy for Prime Day, Q4, or simply to move excess inventory from Amazon's warehouse? Aaron Farrell from Sellers Arena discusses the best practices for utilizing promotions effectively and the common mistakes to avoid when setting up a coupon on your listing.

In this tutorial, you will learn:

1. Optimizing Coupons: Why offering a dollar-off discount is often more effective than a percentage-off discount, especially for smaller discounts. Learn how to make your promotional offers more appealing and easier to understand.

2. Subscribe & Save Strategy: The importance of setting up a Subscribe & Save option for recurring revenue. Discover how to use special offers and initial discounts to attract more subscribers and boost long-term sales.

3. Long-Term Thinking: Understanding the lifetime value (LTV) of your customers and how focusing on long-term profits rather than immediate gains can lead to greater overall success.

4. Sample Packs: How offering sample packs can help get your product into the hands of more consumers, encouraging repeat purchases and building brand loyalty.

By implementing these strategies, you will be able to:

- Enhance your promotional offers to attract more customers
- Build a recurring revenue stream with Subscribe & Save
- Shift your mindset to focus on long-term profitability
- Increase your product's visibility and appeal through effective promotions

This detailed guide provides actionable insights for Amazon FBA sellers looking to refine their promotional strategies and drive more sales. Learn how to create compelling offers and leverage Subscribe & Save to maximize your Amazon business potential.

[Om-ggtk]

Great video!I have 2 questions as below related to backend keywords and would greatly appreciate your response, thanks!:
(1) Is repeating the exact keywords I have in manual campaigns in backend keywords a good startegy or should I first run all of my 20 keywords I have in my manual campaigns through a tool like Helium10’s Frankenstein to remove duplicate and only put these unique words remaining in my backend search terms? For example, let’s say I have “red t-shirt for men”, red tee for women, red tshirt for adults as keywords in my exact match campaign then should I copy these exact keywords as it is in my backend keywords OR Should I remove the repetitive words and only put unique words in these phrases in my backend search terms like “red adults unisex tee t-shirt tshirt roundneck tees”?
(2) Do you recommend repeating keywords multiple times in title, bullets, description and bullets to make the keyword relevant in the eyes of Amazon algorithm or it’s not worth repeating keywords?

[ro-landocalrissian]

I’m curious, if you use a coupon, do you have to be a part of some kind of paid subscription? I’m asking because I read the terms & it says something like “Subscribe & Save” subscription..