THE CRUX: a New Series from The North Face | Elevate Speaker Series

The Crux is a premium unscripted series from The North Face in partnership with Think Less Studios and Little Monster Films that follows elite competitive climbers in their “Drive to Survive.” Panelists Kaki Orr (The North Face), Amanda Morrison(Little Monster Films), Phil Hessler and Cole Sax (Think Less Studios) discuss the development process between filmmakers and brand to create a format and distribution strategy that aligns with The North Face marketing goals by leveraging digital channels. They also reveal the social strategy that taps into the following of athletes in the sport such as Jimmy Chin and Toby Roberts. You can watch full episodes of The Crux now on National Geographic's YouTube Channel.

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