Cyberpunk 2077 in a World of Ads

In this video I explore how Cyberpunk 2077 made me think about advertising in the real world.

Music used
"Lord VHS" by Salvinsky
"Been Good To Know Ya" by Marcin Przybylowicz

Footage credit in order of appearance:

[AdamSrayi]

This video is not monetized. If you like the channel, consider checking out my patreon. Thanks

[wobinich]

The way the Nicola slogan cuts through EVERY other sound in night city- no matter what is going on, your brain will CONSCIOUSLY register the ad going "Taste the looove!" somewhere in the distance. It's insane how much work they put into just this aspect.

[sands]

That transition from cyberpunk to times square was brutal man

[kargakral]

"If you don't have a deficiency, one will gladly be provided for you" Idk if this line is yours, but if it is, be proud, it's really good

[maxmustermann-hxfx]

This video was one of the best I watched in a LONG time.
"Night Citys' ads are created by artists who understand marketing. In real life ads are made by marketers who hire artists" damn

[ars]

While I played Cyberpunk 2077, I was stuck by how creepily plausible it all was. It felt like an window into the future, an world coming true everyday... it was an distrubing thought

[ukulekebaikey]

Wow, the comparisons really showed how Times Square had WAY more advertisements present than Night City. Terrifying.

[douro]

You should know that the woman in the MoorE billboard ad is Lizzy Wizzy. She paid to have herself transformed into a cyborg during a performance of hers where she was nearly killed, making her fans wait while the procedure was taking place backstage.

[LunaRoseManor]

"Didn't you have ads in the 20th century?

Well sure, but not in our dreams!
Only on TV and radio. And in magazines... And movies! And at ball games, and on buses, and milk cartons, and t-shirts, and bananas and written in the sky. But not in dreams. No, siree!"
- Futurama, 1999

[Taikina]

imagine being fucking traumatized by having your friend's or parent's head blown off by a cyberpsycho and then you see giant ads for that candy bar everywhere with exploding heads

[chcuakeofxh]

One of the reasons ads are so convincing in this game is CDPR had a real marketing team make the ads in night city

[williamspell]

No one is immune to propaganda/advertisement, but recognizing the persuasive work for what it is is the first step to critically thinking about it and resisting it.

[petey]

Times Square is designed to be over the top with its advertising, but what really threw me off was when I visited Japan. In Tokyo, the ads are *everywhere.* Like, it's actually crazy how many ads there are in the city. Feels like wherever you turned you saw an ad. And it reminded me a lot of the ad placement in Night City

[anotherseoulnative]

This is why I find cyberpunk 2077 so beautifully haunting… I find so much parallel between the insidious corporations in our world as well as the world of the game

[ethan]

The Cyberpunk cello music echoing over the footage of Times Square is fucking haunting dude.

[MadMathMike]

10:21 "Ads are a corruption of our public spaces." I love that you called this out. I noticed this a long time ago when I was driving a highway in Canada that didn't have any billboards near a particular big city, and it stood in stark contrast to many busy sections of the freeway system in the US.

[Birdhouse]

Very well made video and a great critic about consumerism. "You living a content life is a threat to an ad" is a beast of a statement!

[Scorch]

I think its very telling that some of the most memorable sounds I recall from this game are the loud, obnoxious ads you hear as you walk the city's streets. I think "TASTE THE LOVE!" will be burned into my brain for the rest of my life.

[hunterfreese]

“Kid, your living in a cyberpunk world”

Wow great video. Randomly found this video searching a cyberpunk ad compilation. And your analysis nailed exactly how I felt in the game. Didn’t want your work to go unnoticed 🤟🏻

[TaeSunWoo]

Mike Pondsmith the creator of the cyberpunk universe has been warning us since the 80s