Coffee Bar Packaging | Inside an Agency’s Packaging Design Process

We continue to receive requests about our packaging design creative process at Farm Design. In this video, we will be sharing a case study from START to FINISH for our client Big Island Coffee Roasters!

Among the many objectives for this project, one of the most important was to communicate that this product is entirely made of coffee! That’s right, this is NOT chocolate bar packaging… this is a full-blown caffeinated endeavor that we are excited to share with you!

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Packaging Rebrand Timestamps:
03:07 The “Three-P Philosophy”
04:21 Getting to Know the Client
07:21 Project Objectives
08:22 Establish the Roadmap: Creative Brief
10:15 Creative Discovery
10:57 Creative Discovery #1 — Collect Information
12:45 Creative Discovery #2 — Quick Sprints
13:57 Bringing in the Creative Director
18:02 Creative Discovery #3 — Group Critique
19:02 Creative Discovery #4 — Further Development
22:28 Creative Discovery #5 — Presentation Prep
25:08 Take it Home: Edits & Production
26:45 Follow up with Client & Final Results

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Do Good Work is a creative platform by branding studio Farm Design that shares knowledge through experiences and life lessons to inspire growth. We exercise a growth mindset that allows us to understand that everything we do is part of a bigger journey. It is this mindset that allows us to create good work.

We believe that life is better when you Do Good Work!

[xxmagixxgamer]

I’m 14 minutes in and I can sense that you guys have already saved me several hours in the long run when it comes to my creative process

[mounirelogbani]

Really thank you for this valuable info, even paid courses don't have all of this priceless tips. You deserve the best because you are the best :)

[adeadgirl]

I don't know if you know how valuable this type of info is for a beginner designer. Helped me improve my process a lot. It actually answered the question that was troubling me the most as a self taught beginner graphic designer: "How the hell do you come up with creative, unique, good looking design that works?" I'm happy to know that it's not about being a creative genius, it's about the iterative process. Lots of communication, lots of research and lots of iterations.

[idaliakulik]

This is a fantastically knowledgeable video — thank you SO much, guys! I don't know if it's too much to ask, but is there any version of the "Brand Questionnaire" you could share with the rest of us? Even if it's a toned-down pdf-downloadable version? I mean even the snippets of the one you've got in this video are incredibly informative and give us viewers (and I firmly believe I speak for more than just myself!) SO much information and so much to go on. That alone would be a design god-send :) x

[JohnWick-lg]

One of the best vudeo about the packaging design process. It's everything. Learning understanding process and in the end the happiness of your work. Great work 👍. Keep uploading this kind of video.

[uygraphy]

Thank you for the whole process, it felt like I was in that studio, getting excited.

[tgxnxtv]

This video was a real treat! I love being able to see just how many concepts that you came up with in Quick Sprints Stage. Definitely showed me that one of my biggest weaknesses is my efficiency in creating concepts and digging many holes. Something I have to get better at. Thanks for the amazing content as always !

[matthieunii-ashieamon]

Wow grate team work done, lovely design and i love the step by step procedure am here to learn thank you very much the universe will bless you all.

[mossjason]

Such a great video. Please continue to show more like this.

[ledanhlamvip]

YOU SHOW THAT DESIGNER NOT ONLY DESIGN, BUT ALSO A VALUE-FINDER/SEEKER/ RESEARCHER, AN ILLUSTRATOR OF IDEAS... IT IS AMAZING

[joshuacrane]

The YouTube algo decided to show me this today and it was an instant subscribe. Thanks for putting out such great content and demystifying the design process.

[jualchargerlaptop]

i'm crying at the end of video, happy client is all we need. Thank you for sharing.

[josephyap]

A good video indeed! I had the video shared in my packaging class with my students and most of them guessed the correct design that the client will go with!

[mm-zwng]

Great TEAM work! Awesome results, all of them. Congrats Nicole.
Thanks for letting me know more about your process. I just got very energized after this video. (Can it be because of the Coffee bar???) I would love to know more about your resources like stock photos, mockups you used, etc. In our domain when it comes to learning, nothing is too much. Looking forward to the next experience w/ you. Ciao!

[sophiecowell]

So fantastic! Really appreciate the insight into a packaging project lifetime.

[mariob]

It is hard today to find clients that value and appreciate this type of quality level work, great stuff, a lot business owners, not just designers need to take note and learn from this. Great video!

[ognjenrankovic]

WOW! Thanks, guys! I am right at the beginning of branding/packaging project, biggest I got the chance to work on, so far! Really perfect timing to see this, much appreciated!

Keep up the Good Work

[kmullinsdesign]

I’ve been working in manufacturing and package design for nearly 10 years...this video was AWESOME! Great insight. Glad you included the print process...I feel that’s a real world scenario that should be taught more. Keep it up! Love the channel!

[mariachelzie]

Best creative process tutorial video for me as a beginner. Very Informative and sincere. Thank you so much! Good luck to your team and more projects to come.

[isukwithnames]

This was a blast to watch! All of the designs were so nice that it's hard to pick a favorite.