1Camera | Amstel '150 years'

In 2020 Amstel marked 150 years of beer and friendship, launching in the world’s biggest beer market. We made this impressive anniversary into a cinematic corporate video highlighting the history of one of the biggest beer brands. 

Amsterdam, 2 December 2020 – This year, HEINEKEN celebrates the 150th anniversary of Amstel. To mark this milestone, the brand is launching in the world’s biggest beer market, China. The premium pilsner is currently enjoyed in 116 countries around the globe and will be available in select provinces across Southern and Eastern China from November 2020. Amstel is currently a leading global top 10 beer brand2, with HEINEKEN expecting China to become one of the brand’s top markets globally in the next three years.

We solidified this moment by way of storytelling into a corporate video for the world to enjoy.

Subscribe to not miss any of our uploads 🔔