HCL Unica: Your Essential Marketing Automation Platform

The HCL Unica Suite is a cloud-native, fully integrated enterprise marketing automation platform that provides precision marketing at scale.

Unica’s unique goal-based marketing paradigm empowers marketing strategists to align their strategy and effectively achieve their marketing goals, such as revenue targets, increased wallet share, customer loyalty and much more.

With fully integrated nine key modules and in-built optimization, the platform provides marketing practitioners end-to-end marketing capabilities to engage and deliver highly personalized customer experience across a wide variety of outbound, inbound, social and AdTech channels – direct mail, email, SMS, Push, WhatsApp, website, call centre, IVR mobile, ATM, Kiosk, POS, LinkedIn, Google AdManager and Facebook. It simplifies the execution of complex marketing programs with a business-friendly UI/UX and seamlessly integrates with homegrown and third-party MarTech applications.

Unica can be deployed through the Docker framework or natively, on-premise or on any cloud you choose. This leading marketing automation solution is highly scalable, robust and secure while providing a single system of record to implement omnichannel marketing strategies.




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