Alice Camera, the AI camera for creators

Launched on Indiegogo on Tuesday 9th February 2021.

For more information:

Credits:
Produced by Outfly
Creative Director: Jonathan Smith
3D: Curtis Keeble
Filming and Editing: Jack McCausland
Script: Joe Caplin

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The Alice Camera™ is an AI-accelerated computational camera (AI camera) built by Photogram AI and is made for content creators, YouTubers, vloggers and for anyone else who wants to shoot, edit and share content seamlessly. It will feature an interchangeable lens system, professional-quality imaging sensors and the latest computational photography features. Imagine having one device that gives you the best elements of a DSLR, mirrorless and smartphone.

#AliceCamera #AICamera #ComputationalPhotography

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Photogram AI is computational photography startup based in London bringing artificial intelligence to photography and cameras. We specialise in AI-accelerated hardware and software for photography. Our mission is to empower creatives with technology and we are reimagining the camera as a computer designed from the ground up for you.

📱 CONNECT:

[onesocialunited]

The future is computational. The comments here are missing the fact that Alice has an onboard AI computational chip besides the sensor. It’s using a powerful neural network onboard technology. Content creators all have 1k + phone/cameras in their pockets with powerful computational tech that is getting close to cinema quality but fails at the final stage because of its small sensor size. I believe this could become a game-changer for content creators and filmmakers who hate the horrible 1980’s clunky user interface menus on every mirrorless camera but love that interchangeable lens, big sensors, and Tonie blurry depth of field ( Get this to Youtuber Camera Conspiracies and this will blow up)

Alice will win our hearts if the AI can take our images with amazing color science of Canon, easy to connect to phone, a modular design to add viewfinders, flipping screens, special lens kits discounts with glass partners, and a companion app that is a next-gen slick interface and user experience. The fact that you guys are making everything open source is your killer sauce that can make Alice innovate in wonderland.

I’ll plop my dollars down as soon as we can see some real-world footage. Many have a lot of glass already and sick of camera manufacturers giving us no real innovation and multiple models but continue always leave a feature out. Your price point is fine if the sensor and AI ships get me to a black magic cinema-quality, more so if the AI makes it simple. I would say ship with color profile looks so we don”t have to mess with the gDamn log whatever complicated workflow. I have spent tens of thousands of dollars on so many cameras and I still have to work harder now with flat profiles to get that cinema look. I love Fuji for their baked-in looks that I can start editing right out of the camera, but there is always a missing feature ( stabilization) missing on their cameras.
Get your first models to some filmmakers to show what Alice can do that can differentiate what an iPhone 10 bit 12 can output will be the real test to validate this concept. Looking over your team of talent behind Alice is impressive and I have a feeling many of the camera manufacturers who have not innovated much may have to go ask Alice how to move cameras into the modern age of AI and computational.

What would kill this project is a bad privacy and data policy. Alice must respect privacy, never collect data to share for exploitation or worse participate in any of Google's technocratic face id surveillance or tracking, and remain independent and stay clear of any of Google's shared neural networks. I want to remain free from any simulated sentient intelligence that captures my creativity.
Looking forward to ALICE.

[mrh]

Having AI do all the work takes the fun out of photography imo

[bandofbros]

This looks promising but there are many questions.

-Does it have a mic jack and maybe a headphone jack?
- Does it have a hot shoe mount?
- Which video/photo formats does it shoot
- Does it shoot log or any other flat video formats?
- Can it record video in two exposures and blend them?
- Does it have a tripod screw mount?
- Does it support a nightmode like samsung/iphone/google etc
- Does it have smart modes and options like ai bokeh.
- Any astro modes?
- Which video resolutions and frame rates are supported?
- Does it use phase detect autofocus?
- Does it have video features like focus peaking and zebras
- Does it have a manual focus switch?

Things that would make it even better:
- Support on Dji/Zhiyun/Feiyutech gimbals, like tracking futures.
- 5 axis stabilization (might be difficult with the gh5s sensor size)
- 10 bit video

The problem with these small ventures is that the idea is mostly good, however 90% of the time they fail on the delivery.
No disrespect to Dyson, they make great vacuum cleaners but they are no camera or smartphone company. Would have been much better to work with companies like Panasonic/Sony for the camera part and Samsung/Google for the software.

[klerobi]

Good idea, but I will never buy a camera without a flip screen. But a very simple solution the phone holder opens to the side, and we have a front screen

[HyperspeedMedia]

Finally a AI camera from guys that know what's they doing, and not run off with our money

[jamesloop]

I have been waiting for something exactly like this! As a MFT user (Panasonic gh6), this will tie into my kit perfectly. So excited for the release!

[LetsBeHonestImAPrat]

1500 is insane considering you need a phone as well to see everything, not having a screen should kick off 800 so 799 would be better, especially for an older sensor and only 10.7 mp

[DRLCM]

I hope we see some real life footage soon 👍🏽

[wedeservedit]

Nice concept but Sony has done this 6 years ago with their qx line most notably the qx1 which had the APS-C sensor. It didn't work out but let's see how you guys do! Smartphone tech has really evolved since then.

Also a few points.

1) No viewfinder. This is something major that holds a lot of cameras back. In very bright light no smartphone display will hold up and it's very difficult to frame the shot.

2) wow that selfie mode is pretty awful. You're only able to see half of your smartphone so only frame half of your shot? Sony did this better with a flip grip for their qx range. Might want to have a look at that.

3) the size of this thing is the same as a small Sony dslr like the a5100 or nex series. They're a fraction of the price. Is this the final size of your product?

[THEMATT]

This is where all cameras should head towards

[tamaspopovits]

so how do you do a quick photo with this? You always have to connect to a smartphone before shooting... I find it weird that this product is advertised like something new. Sony had a similar one 6-8 years ago, it was kind of a failure (I bought one, but rarely used it because of the slow functionality, had to take it out from the bag/pocket, connect to the phone all the time, I missed many things because of this). Way too much hassle. And for this money you buy a smaller milc camera. So what you advertise as an advantage (compared to normal cameras) is a huge disadvantage actually.

[JuanHernandez-zesi]

This is one of those products trying to fill in that gap between smartphone and DSLR videography. The idea sounds great but I'm not sure if it will succeed in the marketplace, best of luck to you guys.

[MixiMera]

Am I missing something? Does it lack a viewfinder? If so why not make it a future camera with dual viewfinders? I definitely need a viewfinder when I reach for my G9 system camera.

[sonidojamon]

what about AF capable lenses? will it work better than Panasonic's AF technology? Does it support stabilized lenses?

[s.kalidas]

Your Idea is great! But
I suggest using something which have more processing power than a smartphone so that one can capture, edit, store and share Content.

[wonkyjkdd]

i owned a bestgrip cage iphone with sony lenses so ima see if this is worth it

[skuudigital]

Phones don’t always need to keep up on a professional level. Depends on what you want to shoot. Tools are great but if you can’t convey any hint of like a story, you’ve lost me as a viewer. For someone who wants to use VFX, I’ll be using my PC for that. BUT... this is a good alternative to the DSLR adapters

[mirko.jankovic]

@0:20 I'm 100% sure that this is not the future of photography.

[themoreyouknow]

Suggestion. If you want to sell this camera to people who recognize how this might fit into their life, you have to do a better job of simply and clearly explaining how this is better than the next iPhone. As a videographer who’s interested in a smaller camera that can accept stills lenses, I need to understand exactly what an AI powered camera is going to do for me. Also, I would offer an ef speed booster/adapter option right out the gate because most people already know what they think of m4/3 and most people who have a bunch of these lenses have a camera they wont be replacing with this and if they don’t, they probably dont know enough about m4/3 to go out and find the right one for them. Maybe choose a lens to market it with?... like the Olympus zoom... basically the commercial makes this camera seem too niche by inferring that its for everybody so it feels like its almost for no one. Give me a very real use case and let me decide if that fits into my life. Example: this lens with this camera will do this thing for you via ai, specifically. Feature - bridge - benefit. P.s. You should exclusively market this towards the travel photographer/videographers in my opinion. My 2 cents. Maybe you guys know something I don’t know but I definitely didn’t learn it by watching this video. Sorry if that’s harsh. I love to see innovation and I love the idea of a camera taking advantage of AI via a high quality sensor. The thing that caught my attention in the graphic ad that was not delivered by this commercial was the AI usage. When I hear “AI” in a camera I think about the ability to fix/adjust focus in post. If you can pull that off, you’ll be rewarded. George Lucas can do it but it’s not available for me and you and I believe that feature would require some kind of proprietary electronic lens. To be honest, the second I saw mention of micro4/3, I realized this likely wasn’t going to be a feature because most of those lenses don’t offer much electronic control. If you can pair AI with a lens, ur in the money.

[s.kalidas]

Your Idea is great! But
I suggest using something which have more processing power than a smartphone so that one can capture, edit, store and share Content.