7 Reasons Why Harley Davidson is Losing its Edge...

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CHAPTERS
0:00 Intro
0:24 The Brand
2:04 Economic Reasons
2:49 Brand Strategy is not Forward Thinking
5:00 Value for Money
7:34 No Entry Level Bikes
10:00 They don't add up
11:20 No Right to Repair
12:37 What do you think?

[rarebreed]

I've been riding for 51yrs, the last 40 on Harley's, and I ride them because I like them, I like to work on them, and I like to customize them, not because they're a "status" or "badass" symbol.
I've been "boycotting" Harley since the '80s, when they went "boutique" and ran all of the mom and pop shops outta business, and I've never bought one new.
The two I have now are 25 and 50yrs old, and I've always done my own work.
I appreciate all motorcycles, but I prefer Harley's, so I don't play any of those kid games.
I don't care if it's a scooter, if you're brave enough to get out there in traffic, you have my respect.

[RetroVikingr]

I will not buy a Harley- I’ll get an Indian or Triumph over a Harley. Harley is just not my vibe… good looking bikes; but I don’t like the culture of it.

[davidrosenblum]

Been a Harley-Davidson boi for decades. Owned many and still own two. And, yes, got the closet full of tees from all over the world. But this is spot on. They are moving steadily toward irrelevancy as their fan base ages and dies off. And it is a shame. They could turn it all around if they could see past the next quarterly earnings statements. Sad.

[sicsempertyrannis]

I work with a real stupid kid who’s making $900 a month payments on a $43k Harley.

[HeyPhilbie]

I was a Japanese buyer and bmw rider for 30 years, now in my 50's I've moved to Harley. For me, they fit my riding lifestyle perfectly, and I do over 30, 000 km a year riding. I just bought my last bike and they will see me through to the end of my riding days. Glad I tried them. Glad I bought one. Simple, fun and has character.

[janvesely]

If you have a 40k to buy a cruiser motorcycle, first you have to answer yourself a one question. Why not buy a Honda Goldwing?

[gregdroid]

New rider, bought a brand new RE for under $4k. Functional, practical, inexpensive and use for commuting whenever weather allows. Cheaper than most e-bikes. Reliable. Around 80 mpg. Never even considered a HD

[axelfoley]

A couple years ago i got a phone call from my Harley dealer and the guy said he wanted me to come in and check out the first new nightster that came out. I went in and thought about it until they told me the msrp is $13, 000 they will give it to me for $19, 000 cause there are already a few people who want the bike. I said ok well sell it to one of those few people. Instead i got a 2023 Indian scout rogue and im so much happier i went with Indian instead of Harley.

[Bonsai-Miata]

Bought my 13 Heritage new. Love it. Don’t care about what other people think or do.

[shawnwarner]

And my personal favorite, HD prints posters and distributes to dealers for their 100 year anniversary. The print is of a flat track rider to celebrate their heritage on America’s dirt ovals when the XR750 and names like Parker and Springsteen dominated the sport. Except the picture they chose was of a Triumph flat tracker and they had to recall all the posters. Classic.

[michaelfuncheon]

I grew up on Japanese machines, worked for Yamaha as a district sales manager in the 80's. Went thru the Harley phase in the 90's and early 2000's. What really pissed me off was when you twist the throttle on a stock machine NOTHING HAPPENS. Pathetically slow. So I had to spend thousands more for a motor kit. Been back on Japanese machines since 2010 and will never own a Harley again. They will be bankrupt in 10 years or less.

[Redmenace]

To me, the biggest failure is price. Nothing they sell is a good value. Also, the used market is delusional. Every dingbat wants the same price he paid for it 10 years ago.
Also, I've seen a version of this video since 2008 and nothing has changed.

[GuilhermeTeixeira]

Relationship with Harley-Davidson has ended, now Royal Enfield is my best friend

[RedBud]

H-D should have been thinking about new models and engine designs when the Japanese invasion came in the 70's. I bought an '05 Buell because I wanted an American made sport bike and was happy with it. My XB12 SCG was the 2nd gen of Buell and at $10, 495 was a pretty good bang for buck bike. The 1200 sportster based engine actually redlined at 7K instead of a measly 4800 and put out about 113 BHP with the factory ECM and pipe. It came with features like steel braided lines and oil cooler stock when H-D makes everyone buy that on their own for all the other models. The real problem was the H-D dealers treated Buell owners like step children and never let EB take the bike to higher levels of performance so he had to leave them. The last bike I bought just to putt around town is the Honda XR150. Sometimes it's more fun to ride a slow bike fast than a fast bike slow.

[modernceltic]

Got rid of my Ultra Limited and bought a Goldwing. Absolutely the best thing I've ever done. The GW is far far superior in every way.

[lewisholmes]

Does anybody else think it’s ironic how Yammie is talking about how out of touch Harley are because people can’t afford their products in a cost of living crisis but is suggesting you spend up to $250 on a weeks worth of underwear?

[markkerber]

Can't even go on a single ride with neighbor since he bought a Harley-Davidson. Forget the wobble, he loses his throttle, has to coast, reset, restart, go 10 miles, fail, coast, reset, restart, repeat 10 more times, finally decides to have it trailered home. Meanwhile on my 2019 BWM R1250GSA, 1st bike ever, bought new, climbing close to 40, 000 miles, couldn't be happier. He finally gave up, gave his HD to his kid, project bike. That HD experience broke him so badly he now prefers an imported e-Bike as his daily ride, poor guy.

[RobVespa]

Spoiler: This video could've been published at any point over the past two decades.

[adobedirtblues]

I worked at a shop where they made superchargers for Harleys. They knew all about Harleys manufacturing problems.
Their laugh line was …
“If Harley Davidson made an airplane, would you fly in it? ‘’

[timothyfoley]

Hell I'm 60, I rejected H-D at 20.