Brash New Media - Pay Per Click Management - Explained in 90 seconds

PPC is an abbreviation, you know, like LOL, BRB and C U L8r? It's short for Pay per click which is another kind of marketing for your website. This kind of marketing costs, but it's faster and comes into effect immediately -unlike link building processes which are free (discounting paying the wages of the Linkbuilder of course). You might think you've never seen a PPC advertisement but if you have used a search engine before, you undoubtedly have. These are the ads that come in right at the top of the results page, highlighted to make them stand out from the rest.

The payment method for PPC is easy enough to deduce -- the company pays for how many clicks the advert gets. So if Brash is doing your PPC, it makes us work even harder, because these clicks affect both you and us. Me and You. You and I.

Before we start getting emotional about how our relationship is about to blossom, let's get into PPC a bit deeper. Just like other methods of online advertising, you need a target market and keywords. These relate directly to your business, so that they are directed at your potential customers, and not at any Tom, Dick or Harry. We don't want to waste your time or ours, so let's get the ads in front of the people that matter.

Contact us for our first date. We can't wait.

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