An Owner's Guide to They’re Real Push-Up Liner by Benefit Cosmetics

Got your hands on they're real! push-up liner—the first ever hash-hugging gel liner pen? Like any new technology, this innovative new eyeliner has a bit of a learning curve. But once you get the hang of it, we know you'll love it as much as we do!

We've put together the top tips & tricks to master this innovative new liner, like prepping the pen, dispensing the right amount of product & getting a smooth line every time. Here's how to be a push-up liner pro in no time!

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[LittleBabyGhosts]

This is great! Super impressed with Benefit addressing the concerns of their customers with this video. Better to help everyone love the eyeliner than let them ignore its potential. Can't wait to try these tips tomorrow morning!

[KarunaSatoriASMR]

Thank you so much, once you get the hang of using it, it's great.

[rosariomadariaga]

I was wearing this eyeliner for a 5 hour concert (I was at the pit area), when the concert fnished my eyeliner was intact!
Yes, it can be a little difficult to get used to it, but this it's the best eyeliner ever!

[twergrl]

Hey, I bought the They're Real eyeliner after seeing this. I don't really like your video presence because it's so cheesy and pushy but it is REALLY effective at teaching. I think a similar tutorial, as dumbed-down as this one, for Roller Lash, would help. I got the Roller Lash but am having a little trouble getting it on right. I liked seeing you show every movement, here, and I'd like that for more products.


For the record, I love my eyeliner. I know some people don't like it but it's been really helpful for me as a beginner at wings, and this video had a lot to do with it.

[FloralPrincxss]

This video was so helpful I don't think I could have worked it out by my self thank you sooo much ! Xx

[helenahallstrom]

I had no idea that you had to stamp!! Thanks xx 😘

[effywednesday]

love this liner. so easy! im awful at eyeliner but using this pen makes me somewhat better haha. only thing im not fond of is that mine tends to leak. I'll open it and it's got an awful lot of gel leaking out the tip. anyway to fix this?

[sanahkhan]

maggie you are so so so so adorable... you make everything look so easy and make up soooo fun, all smiles. xo

[Becte]

I love your products...they are so unique. Love it. Keep up the good work

[paulae]

i've tried the whole brush & gel thing several times but could just never get a clean, perfect line. it doesn't help that i'm a perfectionist either. with that being said, i actually really love this product. the only downside is that it does take practice to master it & it can be a bit time consuming, but i still haven't found a great gel liner that comes close to this one. my first push-up liner that i bought lasted a year & i used it quite often. hope this helps out someone

[analarbd]

Is hard at the beginning to apply but I was surprised it last all day. I will get more colors and practice to do the perfect line. So far I like it this new liner.

[cassycook]

I've tired every trick and tip here but the product doesn't come out in a smooth black line, except on paper. I'm sticking to my Stila or Kat Von D liquid liner pens they never disappoint me. 

[abelkirstena]

I would suggest running this under hot water for a minute or two to loosen up the gel and ensure a smooth line on the first use.

[Vixenvp]

The biggest issue I have with this is the flaking! I was told I might be using too much product. I used less and still had flaking. I don't know...maybe the powder might help, but I don't know if I want to try it again for the third time :(

[scarlett]

Hi Benefit. What's the music called in this video? Thanks xx

[r]

Probably should add that it's helpful to store it up right with the cap tightly on, I've had product spill out when I left it laying down, and didn't put the cap on tight once and had a clump in the tip, other than that I love this liner I've gone swimming in it and it never budged!

[mareygracer]

I need to put a base like powder or concealer before I put eyeliner on my oily lids. Now, you don’t want to use too much because I made the mistake by using this gel eyeliner like a liquid liner. You just need to use a small amount, try not to layer it. Think connect the lines, if you use too much...it’ll flake or look clumpy. The formula is better than most of the brands I’ve used before so far. That’s why I keep buying it😉

[karenyip]

If is it sample how to click it out the gel ?

[angelicamorales]

I really like it. It stays put but yes the application is so tough still cant get it right and it dries in like 2.5 seconds

[ColombyGirls]

I feel like this eyeliner is better for people very familiar with using liquid/gel eyeliner, people who are good at it already. If you're trying out liquid/gel eyeliner for the first time, it's prob better to start off with another one and build up to this one. 
This liner requires you to work fast because it dries up and flakes so easily other wise, and if you can't work fast then it just frustrates you.