Crowdsourcing real life examples

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Waze is a GPS traffic and navigation program that is built on user contributions. Their user base has expanded to over 90 million people all over the world, and they submit real-time information about traffic and roads, such as police cars, accidents, road hazards, traffic jams, and the gas stations in the area that offer the lowest prices. With the help of all of this information gathered from the crowd, users are able to assist one another in arriving at their destinations in a timely and secure manner.

A half-day and $19 side project on Tumblr that Mikael Cho created for fun eventually became the startup's top referral source and launched its own independent firm, Unsplash.

Because its service provided the best solution for a significant problem in the field of content marketing — free, unlicensed stock photographs — Unsplash saw exponential growth. Unsplash has succeeded in cultivating a community of over 110,000 photographers, creating a library of over 850,000 photos, and generating more than nine billion photo impressions each month by using their initial surge in buzz and traffic to persuade photographers to contribute free photos to their library as a way to market their art.

You might be surprised to learn that "Time Machine," probably one of Doritos' most iconic advertisements, was produced for $300 and only took six hours to shoot. That's because an aspiring filmmaker entered the commercial into Doritos' yearly Crash the Super Bowl competition in 2014 and won first place.

From 2007 through 2016, Frito-Lay, the company that owns Doritos, conducted Crash the Super Bowl, rewarding the victor with a sizable financial prize and broadcast their commercial during the big game. And by providing such a fantastic chance, Doritos was able to link some of the most memorable Super Bowl commercials with their brand and tap into the imagination of tens of thousands of individuals.

In 2014, McDonald's made the decision to give its customers complete freedom to suggest the kinds of burgers they'd like to see in-store. They could design the ideal burger online, and the general populace could vote on which one was the greatest. In Germany, the creation of original initiatives was also encouraged. These campaigns may have contained valuable content marketing like viral videos and didn't cost McDonald's anything.

Once the winners were announced, McDonald's began releasing the winning burgers on a weekly basis, along with a picture and a brief biography of the chef.

Starbucks has a significant online presence across a number of social media platforms, and it frequently invites customers to submit, view, and discuss ideas with representatives from different Starbucks departments. They even have a website specifically for this purpose with a leader board to monitor who their most engaged consumers are.

A mix of social media, experimentation, customer connection, and market research has helped the business succeed.

Lego, a toy manufacturer, is clearly the source of one of the best crowdsourcing examples we've ever seen. The business lets users create new products while measuring demand. Any user has the ability to propose a design that other users can vote on. The proposal with the most votes is put into production, and the creator earns a 1% portion of the money.

Lego has been successful in boosting the variety of product concepts while simultaneously raising customer satisfaction. Additionally, this particular form of involvement creates a buzz that is challenging to duplicate with any other technique. Like McDonalds, designers promote their ideas on their own, which also helps to advertise Lego as a corporation.

#marketing #easymarketing #crowdsourcing