Why Painkillers Should Be More Expensive

Rory Sutherland tells how painkillers like Nurofen charge you more for the same medicine.

Painkillers like Nurofen have faced criticism and scrutiny for charging more for the same drug by labeling them for specific types of pain, such as "Nurofen for Headache" or "Nurofen for Period Pain." The active ingredient in these products is the same—ibuprofen—yet the marketing and packaging suggest they are uniquely formulated for different types of pain.

Investigations and studies have revealed that products marketed for specific pains, such as Nurofen for Headache, Nurofen for Period Pain, Nurofen for Back Pain, and Nurofen for Migraine, contain the same active ingredient and dosage—ibuprofen 200mg. Despite this, they are often sold at different prices.

Consumer rights groups and regulatory authorities have criticized this practice as misleading. The Australian Competition and Consumer Commission (ACCC) took action against Reckitt Benckiser, the maker of Nurofen, leading to a fine and a requirement to change their packaging to more accurately reflect the contents and purpose of the medication.

In 2016, Reckitt Benckiser was fined $6 million by the Federal Court of Australia for misleading consumers with their Nurofen Specific Pain products. The court found that the packaging and marketing falsely implied that the products were formulated to treat different types of pain, despite containing the same active ingredient.

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[asdfqwert]

“I havent got a 89p headache, I’ve got a £3.50 headache.” Really nice way to teach “placebo marketing” very simple well done.

[jenrich]

True - the pink box - for women's period pain was practically twice price. all 5 boxes, different colours, and called it "targetting pain" NO IT WASNT TARGETTING PAIN - what goes in your gut is systematic

[AmitSharma-cgqr]

Shampoos, Creams, Lipstick, Perfumes are manufactured by same contract manufacturers just marketed differently by P&G, Lever etc etc in different countries.
They sell the tan cream in the west and fainess creams in Asia.

[Versus]

if your headache doesnt get cured by cheap aspirin but it does from expensive aspirin, you dont need aspirin at all

[hamburgerfatso]

There was a medical issue where someone may take more than the recommended dose of they use medicine from the different products without realizing they were the same active ingredient

[Raymon-iktn]

I checked washing pods from supposed top brands every one I checked had the same markings from cheapest to most expensive identical pods in each case.

[drinkwater]

Another thing with this is is led to overdoses as the consumer may have been taking ibuprofen advertised for multiple body parts not realising its all systemic

[gamerbeans]

It's the same for most shampoos and conditioners. The list if ingredients are the same.

[lizziemcdonald]

It wasnt that it was the same product in a diferent box but that it was twice the cost for the same active ingredient. I would buy the one with the box that was for the thing i needed it to treat but im not going to pay twice as much for a fancy box. Its like telling someone that a brand of alcahol gives you less of a hangover the next day and then selling it for twice what its worth but its still the same alcohol, just because you believe it will be less if a hangove meens you will think you have less of a hangover.

[pavarottiaardvark]

I get his point, but allowing drug companies to base their claims on the placebo effect would have wild and dangerous results.

[UmmKhattabT]

This goes for a lot of things. From deodorant to razors and shampoos… so many things on the shelf that are targeted at either men or women.. when in reality, it’s probably all the same!

[joshkaye]

So they got fined $6 mill? Bet they were devastated lol. Wonder how much extra they made from it.

[Sceonn]

I guess he's advocating for branding price?

[RBFR]

Works for headaches so idc about all the other crap

[Benfeelthelove]

Full speech ? Where can I find it pleasee

[stoundingresults]

Thank god I never get sick, and as my buddy Steve used to say "Ain't nothing a muthafukin 6 pack can't fix''

[DanPlow-cltm]

⚠️⚠️Like acouphene ear noise pills dont fall in the trap ⚠️⚠️
I feel the pain too
Alot of mylti pqins
Peace out ✌️

[aamira]

Does anyone know the speaker's name?

[evanmccue]

What's the title of the source video?! I would love to find and watch the entire show. 🙏 👍

[glenharrison]

It just numbs the pain not the ishu you are going throu