The Micro Environment 2.0 (part 3 The Business Environment)

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The micro environment in marketing includes all those micro factors that affect business strategy, decision making and performance. It is vital for business success to conduct macro environment and micro environment analysis before decision-making process. Micro environment factors include customers, suppliers, competitors, employees, shareholders and media. This video gives you a short explanation of the Micro Environment, an important part of the Business Environment, and its six components; the company, suppliers, marketing intermediaries, customers, competitors and the publics. This environment is also called the market and meso environment.