Abandoning Logic: How Embracing Counterintuitive Ideas Could Make You Billions

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Logical thought has served us well in so many fields, we’ve developed a tendency to use it as a guiding principle for almost everything. But in many areas – from economics to marketing – logic is of limited use.

Consider advertising. All too often, we assume that people will act in a purely logical way when it is often the counterintuitive ideas – grounded in human nature - that have won the day. Rory Sutherland’s fantastic book – Alchemy: The Surprising Power of Ideas That Don’t Make Sense – draws upon his years of experience to illustrate this point, suggesting that the gap between logical and psychological can determine whether a product is ultimately a success.

Embracing counterintuitive ideas – free from the fear of failure – will enable us to explore the vast space of possibilities that our logic-constrained counterparts will never venture into.

Find out how abandoning logic could make you billions in this explainer video from iluli by Mike Lamb – explaining the ideas and innovations changing our lives.

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*Sources and Further Reading:*

• _Alchemy: The Surprising Power of Ideas That Don't Make Sense_ by Rory Sutherland
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That redbull thing felt like personal attack.

vipulpetkar
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I have a thing to say.
The animation the backround sound are all incredible.
Wish you luck to reach the mountains of success in the shortest amount of time as possible

Xoulis
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Mr. Mike kindly consider close captioning the videos before advertising it to other parts of the globe.
Great videos!
Keep up the great work

shudhanshushekhars
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This was really good insights!
Great animations and narration!
Whish you good luck!

VarunSharda
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I came here after watching an ad about Brooks' law. The simple animation and captivating explanation got my attention

aircortez
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I love your videos :) I found you in an advertisement for lexi lore's video

thugster
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I I I can't describe it,
But I think this video is great 👍

prfm_setya
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Omg i never thought about the redbull thing

conduite
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that coca cola and red bull construct was too good that I decided to start my own commercial drink.

futoifutomomodesu
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Good but the background music is a bit loud. Kindly lower it down.

Clover_
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I like your concept of vedios making but Please make your vedios in detail.... The redbull thing was superficial.... ... Please improve... Looking forward to see more

sumerashaikh
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I think the one of the majors problem is the definition of the word "logic"

kayemni
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But the redbull example isn’t counterintuitive and illogical. You just manipulated the information with your style of narration. You literally explained the reason of its success with logic afterwards.
It’s not true that there are a lot of illogical things. People just don’t think logically to the degree of complexity these things have.

MisterIncog
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Red bull doesn't have unpleasant taste! It's great, and in fact, it's one of the best things for a hangover! =D

MidnightSt
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This video ironically comes up with logical explanations for behaviors that seem illogical at first glance.it means humans are logical. Now you could say it would be kinda paradoxical because fact that he concludes humans are illogical is illogical.like i said at first glance.Point is human brain is a curcuit it constantly evaluates if a statements are true or false which means humans are logical even if their statement is wrong.this video says we would be like robots we already are like robots just extremely complex. Wow that was confusing.

fhdxbdh
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Don’t think I agree on this one. Still liking it though, because I appreciate a different perspective.

antman
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That's why we see too many illogical adds nowadays (except for this one)

shoaibakhtar
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So this is why i think redbull tastes so shit

lamy