Social Media Management for Beginners | Social Media Basics You Didn’t Know You Needed

If you're looking to learn more about social media management, this video is for you! Expert social media manager Alicia covers the basics you need to develop a social media strategy and continually drive results for your business.

Social media management for beginners might seem like a lot, and it can be! As a social media manager, you need to research content ideas, plan a calendar, engage with your audience, track how your posts perform, and more! If you take your strategy step-by-step, it won't seem as overwhelming. You can also partner with an agency (like WebFX) to handle the bulk of your strategy if you have a lot on your plate.

🔵 What is social media marketing? 🔵

Social media marketing means using different social media platforms to reach your target audience and achieve your business goals.

Common goals for businesses include driving more leads and sales, increasing brand awareness, and boosting website traffic.

You don't need to use every social media platform that exists to be successful. It's better to focus on a few platforms that your audience uses than spread yourself too thin on platforms that don't reach the right people.

Many businesses use both paid and organic (non-paid) social content to reach their audiences. The cost of your strategy depends on this mix of paid and non-paid content as well as the tools you use and the value you assign to your time. If you hire outside help, you have to factor in that cost, too.

🔵 An important part of what a social media manager really does is keep up with the industry. 🔵

Social media changes quickly, so a good marketer seeks out information on the state of the industry.

Some ways you can learn about social media are:
--Reading industry publications
--Finding articles and blogs (like the WebFX blog)
--Watching videos
--Following social media experts

If you know the changes different social media companies are making, you'll be more prepared to adapt your strategy and get ahead of your competition.

If you have any questions about social media management for beginners, drop them in the comments! We'd love to hear from you!

Video timestamps:
00:00:00 // Intro to social media management
00:00:40 // What is social media marketing?
00:01:07 // The cost of social media marketing
00:01:34 // Keeping up with social media changes
00:02:37 // What to do before you post content on social media
00:05:18 // What to do when you're ready to launch your social media strategy
00:07:20 // What to do after you've implemented your social media strategy
00:08:37 // Subscribe to the WebFX YouTube channel

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