SRAM: Exploring Cycling Innovation Through Generative Design

The bicycle component industry is highly competitive and innovation is a key differentiator—whether it’s for performance, cost, weight, or speed to market. SRAM knew the traditional design and manufacturing process was becoming outdated. By experimenting with generative design and additive manufacturing for a new bike crankarm, they could produce a part that was twice as strong and 20% lighter. Above all, they realized a new source of research and development that will give their parts and business a new-found edge.