Tele2 - Interactive TV campaign - Commercial 'holiday'

We were asked to develop a new campaign for Interactive TV by Tele2, including TV commercials, print, radio commercials and online advertising. In this campaign, Tele2 wanted to emphasize the convenience of Interactive TV for the consumer. Central character in this campaign is the Tele2 sheep called 'Frank', who helps out various families and shows them the ease of Interactive TV. This campaign was specially made for- and produced in The Netherlands.

In the living room several benefits of Interactive TV literally come to life. Frank is the lifesaver and helps the consumer by pushing the right button at the right time.