Agenda-setting, Framing, Priming and Gatekeeping

In this video, we'll be discussing the four media theories of Agenda-setting, Framing, Priming and Gatekeeping. These theories help us understand how media influences the way people think, what to think about, and how to process information. The application of the theories will focus on the news media. #journalism #framing #agendasetting

Note:
The media plays a significant role in setting the agenda for a country by determining what stories are covered and how they are framed. The media can influence public opinion and shape the public's understanding of critical issues by choosing what topics to cover, how to cover them, and how much attention to give them. However, the media does not act in a vacuum, and its role in setting the agenda is influenced by several factors, especially political and economic pressures. For example, the media may be influenced by government officials, politicians or advertisers.

[oneuldawn]

Hello Professor~ I am currently studying my Masters in Communication and Media in Korea. Since all my classes were in Korean, I am thankful for this video. Have a nice day po!

[jelpanaligan]

Is this theory correct? Is the media the one setting the agenda for the country? Are they the ones determining what we are talking about or not? Or is it the politician? Or is it us who has more say on it?

[ethiopianism]

Dear pro. First I would luke you to thank you for such good lesson. I m from africa please make it in english all for next time Please .Gid bless you

[IfraahAhmed-om]

Who setts the agenda for media? Is there any country that Democrat it let its media to sett the agenda?what can the risks be in democratic free media can outside influencer use ones media against a country itself eg by paying the media to influence negatively?

[cheeseperez]

Understandable until you switch Languages

[elishaadarkwah]

Pls, target worldwide not particular people. So, pls, speak English.