7 Emerging skills every SEO must master in 2023

Looking to stay ahead of the curve in SEO? In this video, we'll cover the 7 emerging skills that every SEO professional must master in 2023. From value articulation to content design, and from utilizing AI tools to developing executive presence, these skills will help you optimize your content and drive results for your clients or business.

1. Value articulation: As an SEO professional, it's not enough to simply optimize content and drive traffic. In 2023, you need to be able to articulate the value of SEO to stakeholders, including executives, clients, and team members. This requires a deep understanding of how SEO impacts business objectives, and the ability to communicate this in a clear and compelling way.

2. Utilizing AI tools: AI is increasingly being used in SEO, from keyword research to content optimization. SEO professionals must stay up-to-date with the latest AI tools and techniques in order to remain competitive. This includes learning how to work with natural language processing, machine learning, and other advanced technologies.

3. Executive presence: As an SEO expert, you may be called upon to present your findings and recommendations to senior executives. Developing executive presence involves mastering the art of public speaking, creating visually compelling presentations, and being able to think on your feet.

4. Content design: In 2023, SEO professionals will need to be skilled in content design in order to create content that is optimized for both search engines and human readers. This involves understanding user experience (UX) principles, design best practices, and how to create visually engaging content.

6. Content editing: SEO professionals must also be skilled in content editing, including writing headlines, optimizing meta descriptions, and creating compelling calls-to-action (CTAs). This requires a deep understanding of how search engines and users interact with content, as well as the ability to write in a clear and concise manner.

7. Marketing theory: SEO is increasingly integrated with other areas of digital marketing, including social media, email marketing, and PPC. In order to be an effective SEO professional in 2023, you'll need to have a solid understanding of marketing theory and how it relates to SEO.

8. SEO Strategy: Finally, SEO professionals must be skilled in developing and implementing SEO strategies that align with business goals. This requires a deep understanding of the competitive landscape, as well as the ability to analyze data and make data-driven decisions. You'll also need to be able to work collaboratively with other stakeholders, including content creators, developers, and marketers.

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