Adding Topics to Contacts in Zoho Campaigns

Zoho Campaigns now requires you to associate topics to your list of contacts. Alex Vaz with Cornerstone Solutions walks you through the process.

00:00 Introduction
00:30 Begin Demo
03:24 Defining Type of Campaign
04:04 Lists and Segments
06:26 Assigning Users
06:50 Assigning Through Workflow
08:13 Conclusion

Adding topics to your contacts in Zoho Campaigns is an essential practice that empowers you to deliver tailored and relevant content to your audience. By categorizing your contacts based on their preferences, interests, and behaviors, you can ensure that your email marketing campaigns reach the right people with the right message. This not only enhances engagement but also minimizes the likelihood of unsubscribes and boosts your overall campaign effectiveness. With topics, you can segment your audience into distinct groups, allowing you to personalize your communications and foster a deeper connection.

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