3 marketing lessons from barbie for small business owners | Mohan Jaey #barbie #barbiemovie #brand

3 marketing lessons from barbie for small business owners

We are truly living in a Barbie world.

Love it or hate it this is an interesting case study for businesses and marketers.

Personally, I spent time studying their strategy and the good news is small businesses can use it for their own business to get more sales.

1. Omnipresence

Barbie's marketing team was promoting the movie in all the platforms and mediums.

As a small business owner you can post the same video that you are posting on one platform in other social media platforms.

2. Partnership

This is the biggest shortcut in getting attention at scale. Barbie partnered with companies like Gap, Microsoft, and even Burger King.

As a small business owner, you can partner with relevant businesses to get more customers.

3. UGC

User generated content is a powerful strategy to let your customers to promote your own business.

You as a small business owner can make it easy for your customers to promote your products or services using branded hashtags or campaigns.

Go for it!

#barbie #barbiemovie #barbiechallenge #businesslesson #marketinglessons #businessstrategy #marketingstrategy #90dayvideochallenge #shareyourgrowth #mohanjaey