How To Optimize Google My Business SEO [2022 Step-By-Step Tutorial]

A critical step in your local SEO strategy is to claim/verify optimize your Google My Business profile. Google My Business SEO optimization of your profile can increase your chances of showing up in Google’s Local Pack, Local Finder, Google Maps, and organic rankings in general.

Assuming you've gone through our first SEO tutorial and setup your google business page, we can now optimize your listing.

00:59 Verification allows people to find you across Google and makes your listing or your google my business profile public. It allows you to create promotional posts, track business analytics, how many views you're getting on your business profile, respond to customer reviews and more.

02:00 Customers are 2.7 times more likely to do business with you if you have a fully populated profile which includes your hours, a description, and logo.

03:41 Although you can add up to 10 categories, you don't necessarily want to.

06:15 We could have a menu url, so this could be your own menu or if you're using a service like grubhub, you can pop that into this.

06:39 There's a lot of minutia and detail, but putting your menu directly into Google is highly advised. This is something where if someone's looking for a specific then they want to click in here. We want to add these different sections.

08:02 Attributes is another thing that Google has added in order to make sure that people can find restaurants or businesses that played to their keywords.

12:01 You want to have at least 5-10 photos when you first build your google my business profile.

13:44 You're going to notice to show your posts on Google search and maps, you have to verify your business. There are a few different types of posts that are critical in allowing you to create new content and feed it directly to google and Google my business.

What is Bryan Caplan Marketing?

• Squarespace Web Design
• WordPress Web Design
• Constant Contact Email Marketing
• YouTube Channel & Video Optimization
• Google My Business Coaching & Management
• Online Reviews & Reputation Management
• Local Search Listing Management
• Google Analytics / Google Tag Manager Setup
• Unbounce Landing Page Design
• Social Media Management
• Facebook & Instagram Ads
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Pay-Per-Click Advertising (PPC)
• Graphic Design
• Professional Speaking
• Marketing Workshops & Keynotes

What are Marketing Hours?

A way for business owners to refresh or improve their website, email, or social media without having to commit to a monthly agreement. 

At the height of the pandemic, Bryan Caplan Marketing began working with clients to find ways to improve their websites without breaking the bank. As we helped more clients, we realized that many of them were apprehensive to review and/or improve their digital marketing because they'd been led to believe that they needed a full brand overhaul or some multi-month agreement with a hefty price tag. 

9 out of 10 times, that simply wasn't the case. Their digital marketing program could have "good bones" but needed a little TLC to bring back its true potential. 

As a way to help small business owners who may need just those few tweaks or changes, we introduced Marketing Hours.

To start, a client will come to us with a goal in mind. For instance:
• I want to generate more leads
• I want to drive more online sales
• I want to grow my email list
• I want my website to work on phones and tablets
• I want to re-engage past customers, so they'll buy again
• I want to automate my marketing, so I can focus on running the business

Clients may also have a specific punch list of digital improvements they want to make. For instance:
• I want to add a contact form to my website
• I want to optimize my Google Business Profile
• I want to facelift my social media accounts
• I want to collect more 5-star online reviews
• I want to add a way for people to subscribe to my email list
• I want to improve my page titles and descriptions (SEO) 

As we review the list and your digital marketing channels, we'll also add some of our own suggestions or thoughts to save time, streamline the customer experience, and ultimately increase the opportunity for new sales. 

#biggerbetterbiz #bryancaplan #marketing

[bobbiebushphoto]

Thanks, Bryan! I attended your program at the Enterprise Center in Salem today. You have share invaluable tips!

[beckyrhansen]

IS the Google my business log in different from my gmail?

[pinklilac]

if I'm managing someone's google business profile and someone asked a question would both of us be able to respond? In other words, if they see it and want to respond they still can even if I am added on as a manager?

[GoalsSports]

Can you add a business listing if you are an online website only, and if so what do you do about the address?

[fuadabdullayev]

You didn't show verifying of this business ((

[ktoday]

in your title you mention [2022 Step-By-Step Tutorial] - yet the comments we posted 3 years ago 🤣🤣 which is 2020... Many things have changed in the meantime