What does the future hold for real estate agents?

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▶ ABOUT BRANDON MULRENIN
Brandon is a real estate broker in Michigan and is the CEO of Brookstone Realtors. Real estate coaching is Brandon’s passion. He teaches real estate agents at his company and around the country how to get listings using his reverse selling lead generation system. His mission is to teach real estate agents how to sell without being salesy, he calls it reverse selling.

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[AnthonyDLinares]

as a brand new licensee as of 04/12/23, i look at this as a way to work even harder in order to survive in this career

[gotmikedaniels]

The failure or collapse of NAR would be a good thing for the real estate industry. NAR sold out its members years ago when it gave access to our hard earned listings to third-party affiliates like Zillow. Because of a low barrier entry to our industry and threats from AI, it only makes sense for real estate agents to maintain sole access to our listings. A new association of real estate agents must be developed, such as proposed by one Arizona’s preeminent real estate, brokers/attorney, Greg Hague.
We are in this position because we have given control away to people who do not care about what is best for the consumer and the agents. They only care about generating revenue from affiliate websites.
I would urge all agents to pull your listings from affiliate websites and market them yourselves old-school.

[jessicafauteux]

Absolutely right! We need to improve education and make it harder to get a license.

[jasonpence]

Buyer's agents do the "hardest" work. Also with the highest risk of not getting paid on a tough deal. It's not going to be a good thing to get rid of them. It would be a disservice to the party's on the buying side of the deal.

[christophercrawley]

Lol dude. When Brandon did that IS ANYBODY HERE?!” I LOST it laughing 🤣😂 was so engaged in the analysis and was NOT expecting that 🤣🤣

[rachelsainitoprealtor]

For all those that slam our commissions, this is what I have to say to them: Do one day of prospecting, take abuse and profanities over the phone, procure listings in these market conditions/pay very high cost of marketing/invest in educational courses, run around here and there everyday, take abuse of difficult sellers and sell listings, and overcome so many more difficulties that I can't list them all here, and THEN tell me what compensation they feel they are entitled to! Oh, and live such a life of a realtor EVERYDAY and then tell me what compensation they feel they should be entitled to. As far as I am concerned, this job is highly stressful and compensation we receive should actually be higher than heart surgeons, easy barrier to entry or not. It may be easy to enter, however, it's blood sucking to sustain ourselves in this business. Great realtors deserve every penny they receive, if not being entitled to more.

[patrickkane]

Until every property offers the exact same thing (location, condition, sq ft, lot size) you need a sales professional to navigate you through all the variables. There is a reason why only 10% of all Zillow listings are FSBOs and 75% of those end up selling with an agent. It’s because most people don’t know how to market their property, find a qualified buyer, and get to the closing table. It’s a lot of work and people who are salty about commissions could never do this job themselves.

[chilldaze]

I agree with the virtual offices. It just makes sense. The office is for prospecting etc but for the most part an agent will be out on the field. If your a self starter than a home office shouldn’t be a problem.

[Daniel.Kovacs]

I would be shocked if NAR lost this case

[Jay-fcfg]

For a 450k house in Sugerland TX.. Flat fee listing for $1, 600.00. Buyer Gets home on the major real-estate websites. Seller conducts their own showings and refer buyer to a broker w/ good reaestate coordinator and offers a smart seller program with flexible compensation of  1%. Seller Hires a realstate lawyer to draw up contract for $800.00. Buyer's lawyer to review contract  for 800.00. Not worth $24, 000.00 in commisiin.. Ask most home owners who live in a 450k home how much their take home in 6 month working 40hours a week.

[khepmaatsetepenra]

Chris Voss says our services are cheap by industry standards! A competent agent is worth every penny. This is a highly skilled profession and specialists get well compensated. Very few people can last beyond 5 years.

[OntarioWoodlandAdventures]

Can you really get your license in one week in the US?

[Lifewithlisalove]

I don’t think clients realize how much we actually don’t make. By the time you take into account all of our expenses and then then taxes and time spent with buyer or seller or both it doesn’t leave us with much at all. Maybe we need to show our clients what we actually netted from all the hard work we did? All they see when closing $$ we made at closing and think it’s undeserving. The only other way around this would be to paid a set salary with bonuses like in car sales that I had worked in previously or a draw. That would definitely narrow the playing field and make agents work 10x harder.

[elmerguerrero]

The answer to this is : No title will close deals without agents as individual representation to seller and buyer. Title should reject a contract without representation from seller as sellers agents on the seller side same with the buyer if there is no buyers agent signed on the purchase contract from buyer should also be rejected

[leerood]

Brandon, We absolutely need to fuel the positives and stop giving our energy to the media negativity. It's also imperative that we educate people about the market. The message has to be that we are NOT going anywhere!

[michaelmcmahan]

Why does it cost more to sell an expensive house compared to a less expensive home? Flat rate sounds good to me.

[Jay-fcfg]

I think you COMPLETELY missed the point that technology has changed the landscape of the realestate industry FOREVER and its only going to speed up. Home listing web site puts the buyer and sellers in more of the drivers seat. online databases the prove true sales price of recently purchased homes. Online tools to verify buyers eligibility. Here in houston i give it one year until A.I. tools can draft and conplete a standard H.A.R. contract using basic home buyes and sellers input. And Virtual realestate coordinators with new and better online tools. Will top it off.

[anotheryoutubechannel]

For all the real estate tech vendors coasting on large commission checks from Realtors, good luck!

[RutledgeRealty]

What about relocation buyers, buyers who trust a buyers agent to guide them to moving to a new state and doing tours virtually and previewing homes? I assure you they won’t be just contacting a LA and working with 15 agents representing specific homes they’re calling on.

[WackyWitchTV]

1 in 5 agents didn’t renew their license! Less competition!