The Scorecard Tool

The Scorecard is a tool that helps you strengthen the Data Component™. The Scorecard lets you have an accurate pulse of your business and gives you the ability to predict future results.

[rufuscasey]

I'm trying to help my company implement this but people are pushing back against the scorecard. Are they all ACTIVITY based metric as described in the video here (as opposed to outcome metrics, or lagging indicators)? In the example on the video, # Sales Calls is an activity, but how is Cash Balance an activity. Does that mean the CHANGE in cash balance, as a result of the A/P and A/R activities? Or is Cash Balance actually NOT an activity metric? I know it sounds picky but without total clarity there is room for interpreting this differently. Thanks in advance for any guidance!