#60SecondSeries: Experiential Marketing

Attention is everything in today's fast moving world. So you need to make sure you're able to engage consumers and create memorable brand experiences for them. Such experiences need to be inspiring and must have a lasting impact. So what exactly is Experiential Marketing and how have companies such as Red Bull and Volkswagen successfully implemented it?

Learn all about Experiential Marketing in just 60 seconds!

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NOTE: Rights to all company logos included in this video belong to the respective company only.