The biggest networking opportunity you're missing out on

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🔖c h a p t e r s 🔖
00:00 - Intro
00:55 - Why Cold Emails are scary
5:52 - Always start with a greeting
6:23 - Provide context
8:51 - Make it personal
9:27 - A call to action
10:10 - Make it easy for them
11:55 - Outtro

💖 m o r e m a y u k o 💖

🛠m y g e a r 🛠
Links above affiliate links, where I make a small commission from your purchase at no extra cost to you, helping me to fund this channel!

🎧m u s i c 🎧

🌸a b o u t 🌸
Mayuko Inoue is a content creator and Software Engineer. After working in Silicon Valley tech companies like Intuit, Patreon, and Netflix for six years as an iOS Engineer, she became a full-time creator in 2020. Her work aims to help people find their way through the tech industry by sharing her own experiences navigating this world through technology, career advice, and lifestyle videos. She is passionate about discussions around mental health, cultural identity, and creating technology with empathy and compassion.

✉️c o n t a c t ✉️

[rhkilis]

As a former inside sales representative who has made a lot of cold calls and emails to businesses, I think these tips are on point. One thing to remember about cold emails is to not dwell on the non-responses. It only takes one yes to cancel out all the frustration of 100 nos and non-responses. A non-response is not a judgment on you personally. Oftentimes, it's not you, it's them.

[mariobastea-forte]

I’m not in tech, but this is exactly what I did when I was trying to navigate a career shift. Most people were super helpful and responsive once I started writing clearer emails, and it led to a bunch of great connections and eventually my current job. Definitely a skill worth developing, even though it’s scary at first

[placeholder_name]

You have no idea how timely this video was in searching for my first entry level dev job - thank you.

[adshayanb]

Mayuko getting multiple cold emails after this 😂

[yourfriendintech]

Simu Liu became Shang Chi from a cold tweet to Marvel!*
In all seriousness, this is great advice. You've nailed down all the reasons why I personally haven't cold emailed, and now I feel confident in doing it

*He didn't actually but he did tweet them in 2018 😄, and the movie is awesome!!

[martinmj]

«Cold» communication takes a bit of courage but builds some as well 😊💪

Networking can be scary but you might just end up with a friend (or a dreamjob?) and I’ll be damned if that aint the best incentive.

Title and vid really on point today Mayuko, had to click asap ✨

[wesleychaffin]

Great tips in here that everyone should follow. Many folks online are surprisingly nice, and a new connection never ever hurts. One additional tip if you want to reach the next level and cold email/dm someone who is pretty busy or higher profile is to 👏add👏value!! For example, if you're a video editor and you want to reach out to a podcast host to help edit their videos, you could demonstrate your skills by editing one video of theirs. For OSS devs, you could try and tackle an issue in their project. It can be really tricky to think of ways to do this as a beginner but try and foster a unique skill and use it to help! Also, try to avoid asking someone to "pick their brain", it is played out and kinda weird sounding. You want to get to know someone, not administer a covid test lol

[jjbdx]

Thanks for an encouraging video! I think email is still generally very difficult for anyone, but you can only learn from taking the risk to getting out of your comfort zone.

[lolaloliepop]

as someone who has to do this constantly these days to stay afloat in my industry (an industry that went from 1y or 6mos contracts to basically a gig economy, and struggling to even think of how to switch fields) and it's my personal kryptonite, this is so helpful. Cold emailing has me in a panic like nothing else because I never know how to word things in a corporate-speak non-cringe way.

[larryz]

I've cold-linkedin and cold-email just like you've described in this video. A lot of my current professional life has precipitated from this type of cold emailing/messaging.

There's so much value in learning how to network and communicate effectively and I love that you take the time to cover things like cold-emailing, especially for younger folks.

[sebastiancabrera]

This sounds like awesome advise. I'm looking to transition into data science from finance and will definitely leverage this info when networking. Thank you!

[ElPapelMan]

I'm gonna try doing this more as I transition from data analytics to software engineering. Thanks for the excellent video as always Mayuko.

[Avulet]

This was always something I struggled with - knowing what I actually want from someone and assuming people would help me figure it/myself out when I would talk to them. Also not taking into account others' communication skills. Though I wish, if it were a team thing rather than the networking talked about in this video, that people would take into account that I also have a communication style they should also attune to instead of just dismissing it in stronger preference of their own 😂

[umutcoskun]

Thanks for the tips and especially for Calendly.. I never knew how to handle these annoying LinkedIn situations like: "When do you have time...?" "Nope.. pick another date.. nope another one please..."

[CJDyas]

Making those connections sooner rather than later are super important, amazing video!

[ESwift]

Awesome video! Networking is extremely important in today's world. I know a couple of folks that got job referrals because of their network.

Definitely will try this out myself too! Thanks for sharing Mayuko!

[cole]

4:50 they do! lots of cold, cold responses as well

[alice_hml]

I’ve met future coworkers and friends like this, definitely do it!

[incendiarypoprocks]

This was actually really helpful for a professional situation I’ve been trying to figure out how to approach. Thank you so much!!

[interviewingio]

hey mayuko! we don't have 10 mutual friends on social media but here goes nothing... want to join our awesome team? 👀