[SK Telecom @MWC 2012] SK Telecom Booth - Introducing Items #2

MWC 2012 at SK Telecom - Introducing Items #2

1. NFC
SK Telecom showcases NFC-Embedded USIM Card at MWC 2012
SK Telecom's NFC-Embedded USIM Card is the world's first USIM chip embedded with NFC function. Customers no longer have to buy a mobile phone with built-in NFC chip to use the NFC function. NFC-Embedded USIM enables customers to use NFC function and enjoy diverse NFC-based services with their existing handsets -- be it a feature phone or a smartphone - by simply inserting the Card.

2. NFC Cafe
SK Telecom and SK Planet showcases NFC Open Platform at MWC 2012
To foster a healthy ecosystem for NFC technologies, NFC Open Platform is provided by SK Planet to enable service providers or third party developers to easily and effectively create services/applications. Since launching USIM-based transportation card service in 2007, SK Planet has been offering a wide array of services including NFC Multiplex Theatres, Smart Cafe, and NFC Baseball Stadium, all of which will be showcased at the exhibition.

3. LTE Femto
SK Telecom showcases LTE Femto System at MWC 2012
The company has completed the world's first development of 'Wi-Fi Integrated LTE Femtocell' to provide both LTE and Wi-Fi services simultaneously. Femtocell is an ultra-mini base station that enables high speed and quality service by increasing the amount of data each user can send/receive. The strength of the Wi-Fi Integrated LTE Femtocell is that - as it is comprised of both LTE femtocell and Wi-Fi Access Point (AP) - it can significantly reduce equipment installation and operating cost.

4. Sounde Code
SK Telecom showcases Sound Code at MWC 2012
Sound Code is the technology of embedding encoded data to audible frequencies and transmitting them to smartphone screens. In other words, it allows smartphone users to listen to audio contents, while at the same time receiving useful information related to those contents. Thus, Sound Code can act as an additional communication channel for content developers as well as an efficient marketing tool for advertisers.

Location: 8A147, Hall 8