Behind The Design | Diamond Supply Co. Footwear

Going Behind The Design this week is Diamond Supply Co. owner and founder Nick Tershay along with pro Jeron Wilson and footwear designer Justin Tucker breaking down the finer points and style details of the Diamond Cuts and VVS II shoes from Diamond Supply Co. The Diamond Cuts feature a super stylish all over print canvas upper making for an overall smooth and casual looking shoe. Meanwhile, the VVS II comes standard with a full grain leather upper making it a fully functional and high performance skate shoe as well as a great and stylish option for going out in. Check out more about these two new styles from Diamond in the video below and then click on over to the CCS shop to get a closer look at these styles and more from Diamond Supply Co.

[JawnCoaltrain]

Those wino/janoskis are looking pretty kool dude. And i really like the mid supras too. Fucking biter.

[itsdogpaw]

i remember when skates wore this. now its just for weed smokers and tumblr girls who wear jordans 

[ElCazador]

I remember when diamond used to be a simple unknown supply company that made bearings stuff like that... Nobody knew even in skateboard world at least here in Brazil. How they became so trendy this last 2 years I guess??

[skrboi]

This shoe never went out cause it's not 4 sk8ing, it actually looks like knock off vans

[anhiirr]

they reversed it and started making hand made leather shoes for hipsters that arent made for durability then times are dire things change so quick and often times for the worst but nothing changes how it feels to land a trick and ride or burn a spliff so i stick to that since its the only things i know that are true

[tylerthecreator]

Diamond is for dipwauds.Supreme NYC All day #OFWGKTA

[NotLegitBroseph]

yeah, with supra its a win loss kinda thing, TK stacks are nice, as well as their lizard king shoes i skated a while back. with diamond, i agree, i own like 2 shirts by them just cause the were half off, otherwise theres no way in hell im paying 45 dollars for a t-shirt or 90 for a sweatshirt.

[MattGoesSkiing]

Just because diamond made something out of it self doesnt make it a non skate brand? Most of you just hate on it too be like everybody else or look cool. Theres not shit wrong with it.

[caseybechler]

sun must be pretty bright inside that room there nicky

[LexTorres]

The vulcanized shoes look weird, I'm not feeling them. The skate shoes on the other hand look great and seems good to skate in.

[DillyPickly]

Hold on, we'll jack the model of vans classics and put some ugly camo on it and then charge 90$ for it. Lol.

[alexbuckley]

You would be crazy if u skated a pair of those shoes! They are fucking expensive as fuck!!!!

[cashway]

didn't really design anything just copied other skate shoes.

[fcortescarballo]

Nick Tershay (prob spelled his name wrong) diamond supply co is categorized also under streetwear, he said it. I'm a skater but c'mon let them be

[Trflip]

They gotta make their money some how. It's not just about skateboarding but street wear.

[dylanjones]

Hahah, their idea of 'design' is 'add weed to it'