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Rory Sutherland: the psychology behind vaccines | SpectatorTV

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Vaccination may have opened up to 16-year-olds, but the government is still facing a problem with lack of vaccine uptake in younger age groups. In an attempt to woo twenty-somethings (after telling them they’ll be banned from nightclubs and maybe their university lectures too) the government is promising discounts with Uber and Deliveroo as bribes for getting vaccinated. Will it work?
Cindy is joined by Rory Sutherland, The Spectator’s Wikiman columnist and vice chairman at the advertising agency Ogilvy.
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Cindy is joined by Rory Sutherland, The Spectator’s Wikiman columnist and vice chairman at the advertising agency Ogilvy.
// SUBSCRIBE TO THE SPECTATOR
Get 12 issues for £12, plus a free £20 Amazon voucher
// FOLLOW US
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