Van den Assem - Behind the scenes 'Reflections' (Virtual Production Shoot)

Creating a soothing dream space where Van den Assem shoes – and their bearers - shine.

The concept of creating a virtually endless landscape where reflections dominate, reminiscent of the Uyuni Bolivian salt planes, was a perfect match with virtual production and the use of in-camera visual effects (icvfx). By using the large wall at ReadySet Studios to display stunning views of skies and vistas, with reflections of that same content in a shallow basin of water in front of the screen, amazing results were achieved in-camera.

Check our behind the scenes film to see the creative and technical process of this inspiring shoot!

Shot at ReadySet Studios, Amsterdam

Production company - Trip to the Moon Films
Agency - Dawn Agency
Director - Maria Bodil (with Underpromise Agency)
DOP - Jurgen Lisse
Post-production - Captcha Amsterdam
Production designer - Ben Zuydwijk
ICVFX supervisor - Robert Okker
ICVFX assistant - Daan Geurts
Head of VP - Nils Pauwels