6 Rebranding Fails And What Went Wrong

Rebranding failures - 6 of the biggest fails, what went wrong and what you can learn from them.

There are a lot of great examples of rebrands that have gone well and whilst these are great for inspiration you can learn a lot from rebranding failures and why they failed.

In this video, I go over some of the highest profile rebranding failures, what went wrong, why they didn't work and the key takeaways you can learn from them to not replicate.

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Jump to parts of this video
[0:00:00] - Introduction
[0:00:16] - Tropicana rebrand failure
[0:01:39] - Gap rebrand failure
[0:02:59] - Pepsi rebrand failure
[0:04:47] - Syfy rebrand failure
[0:07:35] - Leeds United
[0:08:51] - Royal Mail

#rebrandingfailures #rebranding #rebrand #branding

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[rheem]

i'm writting a report about syfy for a brand management class, and your video really helped me to see some aspects of this branding failure i definitely wouldn't have seen otherwise, thank you good sir, i won't forget to add the link to you video in the references :)

[sophiemoconnell]

That look you give when you talk about SyFy 🤣. Wow, how did they get it so wrong!

[buckyhermit]

The Syfy rebrand failure reminds me of a sports TV network in Canada called Sportsnet. They took out the “rugby player” symbol from their logo and that was their most visual identifier. Ever since, they haven’t had a very memorable brand.

[Rajjjj]

Great content, subbed without hesitation!

[isthissports]

this video is great- definitely a follow up would be great

[perrybelcher]

Really interesting video. The Gap rebrand, which I don't remember, a reflection of how long it lasted, looks like it should be recruitment agency!

[twinkiebandit]

I remember the Tropicana fail because it looked like a generic brand. I vividly remember picking it up, thinking it was some generic knock off, and putting it back. I was so bewildered, thinking that my local store just stopped carrying Tropicana XD.

[abigailpowlesland]

i found that so interesting this was so well worked out i would certainly be interested in a follow up video

[Shc-wi]

This is video, we shouldn't see you but as much evidence and samples from the brand's stories