A Simple Decision

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This is a story of a schoolgirl in El Salvador who received a new pair of TOMS. Here we travel along with her in reverse, across the playground, down the street and through town until she finally comes to a stop — at a shoe distribution with AmeriCares, one of our Giving Partners.

And what makes this gift possible? It's a simple, maybe even unwitting, decision made by a customer who picks a pair of TOMS thousands of miles away. That action sets in motion a whole chain of events that puts a new pair of shoes on the feet of a little girl like the one here. It's an everyday purchase that's anything but ordinary.