How Supreme Made Their First $1 Million: A Masterclass For Clothing Brands

Hey there, folks, it's Rob from Apparel Success! Today, we're diving into the fascinating world of Supreme, the iconic clothing brand that's become a legend in the realm of streetwear. From its humble beginnings as a skateboard shop in Soho back in '94, Supreme has evolved into a global fashion phenomenon. You've seen that unmistakable red and white logo everywhere, right?

Now, here's the exciting part – in this video, you're about to uncover the secrets behind Supreme's incredible success. We'll unravel the magic of their limited-release strategy, those groundbreaking collaborations with artists and designers, and their unyielding commitment to top-notch quality. But here's the kicker: Supreme isn't just about clothing; it's about creating a movement, a culture. And guess what? You can learn a ton from their journey.

So, as we embark on this video journey, you'll discover how Supreme's story isn't just a fascinating tale; it's a goldmine of inspiration that you can apply to your own clothing brand's adventure. Get ready to soak up the insights and wisdom that'll help you carve your unique path to success in the clothing industry. Let's get into it!

This video is for anyone fascinated with success stories - and anyone thinking about starting a clothing brand, clothing line, streetwear brand, streetwear line, t shirt business, fashion brand, fashion line, print on demand (POD), dropshipping and beyond!

0:00: Intro
1:28: Supreme Origin Story
2:30: The "Yo-Yo Effect"
4:38: Genius Strategy of "Underproducing"
6:12: Brands & Influencer Collaborations
7:52: Impressive Time Investment
8:29: The Reselling Market
9:53: "Self-Fuelling Hype"

[ApparelSuccess]

I'm so proud of this video. This is a true masterclass for clothing brands.... so much you can take out of this story and apply to your own clothing brand. Hope you enjoyed! - Rob

[anikavandermeer]

Thanks so much Rob !! for all your hard work and research !! it really helps

[wakeupnef]

Please make a vid like this about corteiz and Hellstar

[monkeygrip]

My daily dose of Rob! I need it! Very motivating and keeps me on track with my dream! I appreciate you!

[erisiabatto]

I enjoy your content! well researched and down to earth, great work

[MakDidlt]

I feel like James Jebbia being a former actor helped him drastically. Especially since he some how got the cast from a movie to be his employees. IDK, somethings missing in my opinon

[nadcorella]

As a small apparel business owner, im learning a lot in your videos

[orbrussmedia]

Jim Jones & Juelz Santana introduced Supreme to the hip hop community before most people ever knew what Supreme was

[kennyadvocat]

Nice video. Ya its funny how the yoyo effect works. We use to get made fun of for wearing champion and playing with pokemon/magic cards in school back when they were cheap. Now that its expensive the cool people want to buy. (same with my fanny pack) When jnco jeans fell out of style i was getting them so cheap at thrift stores early 2000s. Now on ebay they are hundreds of dollars per.

[RAZASHARP]

GREAT VIDEO!!! THANK YOU!!! #RAZASHARPAPPAREL

[stud_sidious]

I remember when it was just a tiny skate shop in soho. My buddy Jeb worked there. Now Jeb is a well established very popular tat artist in nyc but I remember the good old days at supreme. It was a hang out for skaters. The early to mid 90’s in nyc were great. It was all the hardcore kids from CBGB’s, graffiti writers & skaters. That’s when Mark Ecko began his company as well. I met him from hanging at Supreme all the graffiti artists began submitting shirt art to him. I miss those days & CBGB’s.