Inside ASL CPA: What Makes This Firm a Top Employer

Are you struggling to attract and retain top talent in your accounting firm? What if there was a way to create a workplace culture that people actually want to be part of?

Rob Brown interviews Sarah Hauge and Deepa Bhat from ASL, an accounting firm that's revolutionizing workplace culture in the industry. They discuss how ASL has become a great place to work, attracting and retaining top talent in a competitive market.

Deepa and Sarah share insights into ASL's innovative approaches, including their flexible work arrangements, comprehensive employee engagement strategies, and commitment to work-life balance. They delve into the firm's unique initiatives such as the ASL University, their mascot "Bumble," and their focus on mental health and wellness. The conversation also touches on the importance of diversity and inclusion, with ASL boasting impressive statistics on female leadership.

Key Takeaways:
✓ ASL offers flexible work arrangements, with 25% of their team fully remote and 24% remote in California.
✓ The firm implemented a "B team" (Building Employee Engagement team) and introduced a mascot named Bumble to boost employee morale.
✓ ASL provides extensive mental health support, including 100% employer-paid medical and dental insurance.
✓ The firm focuses on competence rather than diversity quotas when hiring, resulting in naturally diverse leadership.
✓ ASL emphasizes accountability at all levels, including partners, fostering a culture of responsibility.

Quotes:
"We have evolved with the times and we have adapted to what our employees want." - Deepa Bhat
"We hire for competence. We don't hire based on what boxes someone checks." - Deepa Bhat

Chapters and Timestamps:
02:45 - ASL's unique culture and employee engagement strategies
07:15 - Recruitment and retention strategies
13:45 - Employee satisfaction and engagement initiatives
20:55 - Mental health and wellness support
27:30 - Diversity and inclusion at ASL
31:15 - Continuous innovation and adapting to change
34:15 - Future plans and excitement for ASL
35:00 - Final thoughts and advice for leaders
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The Accounting Influencers Podcast is for accountants, bookkeepers, finance professionals and those who lead, work in, and serve them. Hosted by Rob Brown and special guests who are influential within their field, the podcast covers topics such as leadership, business growth, technology and automation, diversity and career development. Join the accounting influencers conversation at one of our virtual speed networking events for influential leaders and professionals in the accounting, finance and tech world: