Can't Fake Fast | P-Series & PX-Series

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CAN’T FAKE FAST
​​Go fast. Faster than your effort. Faster than your competition.
​​Do the little things, the big things, all the things:
​​Leave no rock unturned. Check every box. Respect every ritual.
​​
​​Because process breeds performance.
​​Because fast is in the details. For the athlete. And the machine.

// Fast is in the Details //
We broke ALL THE RULES in search of speed…even the UCI’s. Forged by the unique and demanding requirements of today’s triathlon competitor - The PX-Series is lighter and stiffer than the P5X, it features un paralleled comfort and fit options, integrated fuel storage systems for longer events, and innovative frame design makes travel a breeze.

// You Bring the Grit. It'll Bring the Glory. //
A “no excuses” machine makes going your fastest a fore gone conclusion. The New P-Series is stiffer, lighter and more aero than the P3, meaning it’s faster than the P3. But, we know speed isn’t everything - it’s also designed to flex to each individual athlete. The rider has the ability to customize the fit, cockpit and ride experience.

#triathlon #pseries #pxseries #cervelocycles
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Goosebumps for sure. Maybe Tears foe some. Excellently done!

ToshalShenai
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This is one of the best ads I've seen. Major kudos to your team. Having two daughters myself I hope either one sees me like this one day!

Theferrell
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I love that Cervélo doesn't ditch the other disciplines too despite being a bike manufacturer. I even saw some rowing and trail running in that. You know how to appeal to the multi-sport endurance athlete!

ross
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This is one of the best ads I've seen for a triathlonbike ever! I felt proud being a triathlete and I love having my son join me for runs, he's a bit young to run along but he bikes for now :)

nevmann
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I was on the fence about buying a tri bike until I watched this ad this morning…. And then I bought a p-series on eBay right after it. What a video!

simonhchin
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Looks at P5-X and realizes Dad's loaded.

murraywanner
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This was honestly one of the best commercials I've seen in a long, long time. I love it so much!

TheLiberatedMonkey
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I hope triathlon didn't bust up his marriage! :0

joefrost
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This has to be the most inspiring commercial I have seen in a long ass time! WOW Cervelo

rix
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I'm happy I walk into my home everyday and see that bike

hayabusa
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My kids said "f... no" They're smarter than me.

michaelhatch
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I liked the part where they ran together.

davepratt
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That's a fuck'n hight level story telling!! Great job!

gdgiova
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Dude is creating a new generation with daddy issues because he is continually and obsessively working out his own daddy issues

toddhuber
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PLEASE PLAY THIS DURING THE SUPERBOWL!

bretthayes
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Admire to all triathletes. Your effort shines brighter than those metals.

YOELEO
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Thank goodness they put some decent wheels on there...

momentcyclesport
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As a bike mechanic I hate triathletes, but that's some piece of an ad!

agustrucco
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"Daddy... why did Mommy leave?"
Oh, she didn't leave us. I left her for a bicycle, you see my child. Wives aren't aero.

marksierra
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Nice film. But don't you think the guy looks a bit too much like Lance Armstrong?

stuartfreedman