Amdocs Sells OpenMarket to Infobip for $300 Million UPDATE

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This video is a follow-up to the announcement that Infobip acquires SMS Aggregator OpenMarket from Amdocs for $300 million.

**About OpenMarket**

OpenMarket Inc. is a privately owned subsidiary of Amdocs that provides cloud-based mobile messaging solutions to enterprises, including global one-way and two-way SMS, MMS, RCS, and short codes, local numbers and text-enabled toll-free messaging solutions.

**About Infobip**

Infobip is a global leader in omnichannel communications, helping brands create meaningful relationships with their customers, at scale. Our customer engagement platform powers a broad range of solutions, messaging channels, and tools for advanced customer engagement, authentication, security, support, and retention.

**What is an SMS aggregator?**

An SMS aggregator sits in between brands and wireless carriers. There are only a few SMS aggregators in the United States. An SMS aggregator does the work of sending a text message to every carrier to be delivered to a customer on behalf of the brand.

**About the Acquisition**

Shuky Sheffer, president and chief executive officer of Amdocs Management Limited explains why his company decided to divestiture OpenMarket:

"As part of another move to focus on our strategy, we have also signed an agreement for the divestiture of OpenMarket for approximately $300 million cash with Infobip, a company in which One Equity Partners is the primary institutional investor. With this transaction, Amdocs is divesting a non-strategic asset in the mobile messaging domain and remaining laser-focused on our core strategic growth initiatives."

**Divestiture of OpenMarket**

The divestiture of OpenMarket is expected to close within the next few months, at which time the full fiscal year 2021 outlook will be updated, as the current 2021 outlook includes anticipated full year results from OpenMarket.

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