Lesson 4. HOW TO Write a CATCHY HEADLINE, Using 4U Formula in Copywriting

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Welcome to the fourth practical lesson of the course "Copywriting from zero in 30 days!". Today we are going to write a catchy headlines, using the simple yet powerful formula 4U. This skill is very useful not for copywriters only, but also for marketers and entrepreneurs, who want to convey key benefit to the client in 1-2 lines of text. We will also consider using 4U formula to make a titles for articles and blog posts.

Timecodes:

00:00 Beginning
00:56 What is 4U formula for headlines?
01:36 1. Usefulness
02:02 Example 1: copywriting lessons
04:16 Example 2: phytoncidal plants for offices
06:46 Example 3: hoverboard on sale
08:13 2. Urgency
09:56 3. Uniqueness
13:12 4. Ultra-specificity
15:54 Titles for articles and blog posts
17:39 Practical task for self-test

#copywriting #tutorial #headlines
  1. Copywriting with Dan
  2. headline
  3. title
  4. how to write a headline
  5. how to write a title
  6. how to make a catchy headline
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Комментарии
Автор

Sorry for the incorrect pronunciation of some words: the lack of language practice affects. I'm working hard on it to make better videos for you.

textgoal
Автор

Excellent symbiosis: we learn the basics of copywriting, Daniel improves pronunciation.

AlexNikolskaya
Автор

добрый день! Даниил, это Владимир - ваш ученик, я преподаю английский и хотел замететь что эти слова : exaggeration, usefulness, uniqueness....и еще многие) - нужно произносить правильно. А идея отличная создать англоязычный канал! Понять вас можно, но слух режет. Если вы занимаетесь самостоятельно, то для оттачивания произношения рекомендую: матричный метод Замяткина.

Waldemar
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