You Will Never Guess...

Advertising beautifully alerts us to the desirability lots of things we probably don't need that much of in our lives. For its part, art also alerts us to the beauty and charm of bits of the world: but it tends to be the bits that we really do need for a fulfilled life.

FURTHER READING

“At the centre of our societies is a hugely inventive force dedicated to nudging us towards a heightened appreciation of certain aspects of the world. With enormous skill, it throws into relief the very best sides of particular places and objects. It uses wordsmiths and image makers of near genius, who can create deeply inspiring and beguiling associations and position works close to our eyelines at most moments of the day. Advertising is the most compelling agent of mass appreciation we have ever known…”

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CREDITS

Produced in collaboration with:

Lois de Silva

[rea]

Art is not only helping us appreciate what we already have and finding beauty in every day life, it is also making us think. While advertisement focuses on us not thinking, art actually encourages us to look at our life from fresh (or old) point of view.
Art helps us rest and recharge our batteries, while advertisement just drains us. Art reminds us what it is like to be human and often lead to catharsis. That is why art rocks and so does School of life!

[charliecastillo]

Watching these videos by School of Life makes me humble and reminds me that I still have much to learn.

[Elkx]

Art makes us see what is desirable in our daily lives, which we've forgotten about.

[chreli]

I'm a sophomore and majoring in art, I've never looked at art the way that this video described. I love it! <3

[Cocktailkatze]

*Looks at a Bosch painting*
Yeah, this is truly what we all need and deserve.

[sebastianelytron]

Unfortunately we live in a time where art is seen as more and more elitist, pretentious and highbrow. Regular folk are rarely if ever exposed to quality works of art, which have become a mere commodity dictated by economics rather than aesthetics. We're left with consumer level mass market advertising to satisfy our taste for beauty. Fine arts have to be more accessible to everyone if this video is to really hit home. (search for the "How the Fine Art Market is a Scam" video and watch it if you haven't yet)

[Ming]

What a fantastic video. You've managed to pinpoint why it is that one's soul always feels absolutely lifted and buoyant after visiting an art gallery, and conversely why the ceaseless barrage of advertising we're exposed to daily leaves us all so jaded.

[sadgiraffe]

I'm glad this message is being shared. There seems to be an axiom that the truth needs to be painful, but I don't believe that. People are like kids, and the truth is like medicine. You could shove it down their throats, or you could hide it in their food.

[Anthus.]

I love to hear you speak. I find your voice to be incredibly calming.

[sylendraws]

I think we need Good Art and Art that really challenges us and gives us different perspectives. Art has become too commercialised. Everyone is different, not everyone likes the same things, therefore I don't think people should try to make everyone happy with one piece of Art, so that everyone can buy their books, so that everyone can see their movies, admire their paintings and listen to their music in the end you fail at properly pleasing Anyone and it just becomes Good Enough for Everyone.

[stanislavpetkovic]

The Albrecht Dürer pronounciation was on point 👍

[Goooogle]

Finally an answer to "what is art"

[Soytu]

Of course. In my case i play the guitar and love music. The reason i like the guitar so much is because i have trouble expressing myself and letting myself be. Music is a way to talk to the Other and the others too.

[macronencer]

I wholeheartedly agree with this video. I wish you had expanded beyond traditional fine art to include other schools, and also beyond the world of the canvas to include sculpture, music, writing, film-making, architecture, or civil engineering. Even a well-presented lecture can instil an appreciation of human worth; Inspiration can be found in pretty much all endeavour.

[ksou_]

this is very specific to the kind of art in this video, so this would definitely not apply to most art, especially after the 19th century. I wish this video would address that instead of implying that this is the purpose of all art, because I expect this channel to understand the levels of complexity of the philosophies of art but this video seems to over simplify it a bit, and I feel this should have been a video essay about a certain movement of art instead of art in general

[Wingedmagician]

This is one of my favorites!!! So good.

[RoobehTunes]

Advertising is an art, commerce and curation hold hands.

[GreeceKelly]

I had never thought of it that way. Intriguing as always!

[hamzasaleem]

Art as everything wise, teaches us that the most valuable things are the ones we take for granted, and the emptiest things are the ones we endlessly chase .. thank you SOL
I'm your biggest fan

[CoolBoiGideon]

Wow. This has been my favorite one so far. Nicely done, as always.