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Morrisons matchs prices to Aldi and Lidl. Go4price.com service
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Morrisons is the first of the big four supermarkets to launch a price match scheme against budget chains Aldi and Lidl.
Morrisons’ Match & More loyalty card keeps a record of purchases and compares prices with those charged at Aldi, Lidl, Tesco, Asda and Sainsbury’s. Points are automatically added to a customer’s account at the till if their shopping would have been cheaper at a rival store. Shoppers need to spend a minimum of £15 per visit. They will receive ten points for every 1p difference in the total cost. On amassing 5,000 points they will get a £5 voucher. Morrisons boss Dalton Philips said the move was designed to ‘neutralise’ the discount chains’ price advantage. ‘The discounters have been growing strongly but they only have one thing – price,’ he said. ‘We are saying we can guarantee price, but you also get ten times the range, big brands and our butchers, bakers and cheesemongers. I am confident this is a game changer for customers.’
Previously price comparisons have proved difficult because Aldi and Lidl stock many of their own brands. Computer software is now able to compare the prices of Aldi and Lidl’s products with Morrisons’ own-label mid-range products.
Tesco's price promise will pay back the difference if your branded, own-brand shopping, or fresh produce would have been cheaper at Asda, Sainsbury's or Morrisons - and applies on any shop of ten items or more.
Sainsbury's, meanwhile, only compares branded goods, and only compares against Asda. It also applies on shopping of ten items or more.
Asda's deal is more generous - applying as soon as you buy eight items or more, and offering to make up the difference if your shopping is less than 10% cheaper than Tesco, Sainsbury's, Morrisons or Waitrose.
But what do you think? Do you have time for a thorough price comparison? Do you rely on price matching? Or do you just stick with a discounter? Let us know in the comments.
Comparative advertising I Price comparison service
Palyginamoji reklama. Kainu palyginimas
Morrisons’ Match & More loyalty card keeps a record of purchases and compares prices with those charged at Aldi, Lidl, Tesco, Asda and Sainsbury’s. Points are automatically added to a customer’s account at the till if their shopping would have been cheaper at a rival store. Shoppers need to spend a minimum of £15 per visit. They will receive ten points for every 1p difference in the total cost. On amassing 5,000 points they will get a £5 voucher. Morrisons boss Dalton Philips said the move was designed to ‘neutralise’ the discount chains’ price advantage. ‘The discounters have been growing strongly but they only have one thing – price,’ he said. ‘We are saying we can guarantee price, but you also get ten times the range, big brands and our butchers, bakers and cheesemongers. I am confident this is a game changer for customers.’
Previously price comparisons have proved difficult because Aldi and Lidl stock many of their own brands. Computer software is now able to compare the prices of Aldi and Lidl’s products with Morrisons’ own-label mid-range products.
Tesco's price promise will pay back the difference if your branded, own-brand shopping, or fresh produce would have been cheaper at Asda, Sainsbury's or Morrisons - and applies on any shop of ten items or more.
Sainsbury's, meanwhile, only compares branded goods, and only compares against Asda. It also applies on shopping of ten items or more.
Asda's deal is more generous - applying as soon as you buy eight items or more, and offering to make up the difference if your shopping is less than 10% cheaper than Tesco, Sainsbury's, Morrisons or Waitrose.
But what do you think? Do you have time for a thorough price comparison? Do you rely on price matching? Or do you just stick with a discounter? Let us know in the comments.
Comparative advertising I Price comparison service
Palyginamoji reklama. Kainu palyginimas
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