Alcon App Helps People See Brilliantly

When they saw that about 50 percent of first-time users of contact lenses drop out after only two days, Alcon partnered with Valtech to create The Wearlenses ecosystem.

Wearlenses consists of a website and an app that provides easy to follow tutorials and inside information about contact lenses with the intention of increasing adoption and education. It’s a rare instance of a company creating a platform without being concerned about marketing itself so much as educating a user-base, meaning there’s no Alcon branding on the platform.

See the platform in action in this short video, and be sure to subscribe to our channel for more information on how digitization is revolutionizing healthcare.