Creating design that taps into people's emotions

Ellen Lupton answers this and more questions on my new podcast.

Creating design that taps into people's emotions -
"So if you think about great storytelling, a great movie, a great novel. These things affect us emotionally. We're not just interested in what happened and why we're actually interested in the characters in their investment in the story. What typically happens when you watch a movie is that you become the characters. And as designers, we often get stuck in our point of view as the designer, rather than thinking about the point of view of the people using what we create. And so that idea of empathy, of making that flip into the perspective of another person is a really powerful tool for designers, and it's part of design thinking methodology. It's something co-design, participatory design is all about bringing that user's perspective into the work that you do. "

This is just an excerpt—Listen to the full episode here:

Visit the podcast page to learn more:

Ellen is a designer, writer, educator and curator. She is also a senior curator of contemporary design at Cooper Hewitt and Smithsonian Design Museum in New York City, and the Director of the Graphic Design MFA program at MICA.
--
#branding #storytelling #design