DIY Backlink Small Business Bonfire

LINKING - WHAT ARE WE TALKING ABOUT?
Very simply a backlink is a link from one URL to another URL. If a link is from a high-quality source it can help increase a site's ranking position.

Educate your audience.
Too often I forget to explain what a backlink is. Simply put it is a hyperlink on one website that links back to your website. Backlinks can also be called links, inbound links, incoming links or inward links.

Positive user experience.
A link from one URL to another URL can be very powerful. Especially when the first URL has some quality content and you are referencing a sub-topic. Wikipedia does this very well. There links are all in blue.

Anchor Text.
Often, the text that is doing the actual link is styled differently. usually, it is a different colour, in italics or underlined. The intent is to advise the reader that if you click it you will be directed to a different URL.

Quality Backlinks.
Websites are not equal! A 15-year old's personal blog is very different to that of CNN. A link from the CNN website will be much better. Why? Because a website that has many websites linking to it will have a high score. Few backlinks is probably a low score.